Do you think a report like that would get some attention? You bet it would. The report is really nothing more than an advertisement for you. Of course you would have to write a report that had real content and offered up ways for consumer to really do as title suggests. A report like this however, would cost you literally nothing to produce – except your time – and there would be no overhead, no inventory, and no headaches.

Since this report would be nearly all profit you could set a low “Buy It Now” price ($4.97) to attract a huge number of prospects. The revenue generated would easily offset eBay’s seller fees.

In report you could suggest several real ways for people to drive a luxury car for little money. You could also list in report a resource for them to research. The resource you suggest would of course be your car dealership.

The report did not cost you anything to produce or sell and it fully paid for itself with each person that ordered. The person buying report is more likely interested in what you have to offer and are therefore partially qualified. Anybody that contacts you after reading report is a fully qualified prospect and should be marketed to aggressively.

Once you have their name and contact information you could send them a weekly “hot sheet” of cars that you are trying to sell. Once they purchase you could then sell them accessories and branded clothing. If they were close to your shop you could sell them on servicing. And list goes on and on.

If you study eBay there very few people using it as a lead generation tool. Yet lead generation and specifically self-liquidating advertising is a proven winner. Almost every type of business can benefit from lead generation advertising. If done correctly lead generation advertising can actually become another source of revenue for your company. Special reports are one excellent low cost lead generation tool that you can use. Look at eBay as more than just a fast buck. Look to eBay as a way to create long term clients. eBay if worked properly can be your best source of fresh leads and can really explode your sales.

3. A bold guarantee has power because you are giving power to your word. When a customer sees your guarantee, he realizes that you are committed to his success. You are not just taking his money and running. With a bold guarantee, you are making a commitment to quality of your product and to his success using product. This commitment creates customer loyalty and trust—they keys to long term success.

4. Bold guarantees improve your business performance. When you start adding guarantees and promising specific results for customer, you are putting your business on line. If you promise something and guarantee to live up to promise, then your actual business performance will improve. You have raised your performance bar.

You win because customer finds it easier to buy from you. They win because they get improved performance.

Your guarantee also gives unhappy customer an outlet. Would you rather customer talk to 10 others about his negative experience or come to you with what he dislikes so you can fix it? Your guarantee provides outlet.

5. Statistics and research shows that when bold guarantees are added to your products, sales are improved. Research has found that a no-excuse, top-quality guarantee significantly reduces a customer’s perception of financial risk.

Customers know difference between a real guarantee—made by a company that has no doubts about their offering and a fake guarantee being used as a trick to sell a product. Research shows some industries recognize a 40% increase in sales. (Meaningful Marketing-Doug Hall)

Conclusion

Overcome your fear and use a bold guarantee as a powerful marketing tool. It will energize your business. It will excite your customers. It will increase your sales.

This article shows why a bold guarantee is needed and what it will do for your business. If you want a step by step process for creating a bold guarantee that is unique to your business, click here for my free report, My Guarantee. I will send you a copy of an article that shows you exactly how to create a guarantee that will get you more customers—guaranteed!

Copyright Al Hanzal, 2005. All Rights Reserved

Hanzal Enterprises, Inc. 4191 Granite Court Eagan, Minnesota 55123 651-485-3340