Have you ever dreamed of selling your book to a large corporation? A sale that would register several thousand copies of non-returnable product on
book sale meter? What's that? You've never thought of it you say? Well, never fear! It's not too late to pursue this avenue, especially if you have a book ripe for a particular market. Before you embark on this project, it's important to understand
possibilities out there. Start being aware of incentive items you might see and understand how they are used. Many are offered as consumer gifts or incentives while others are used as training tools or morale boosters for employees.
Some examples of premium sales might be:
Books offered at yearly company sales meetings Books offered to consumers at a discount (consumers are usually asked to send in product UPC's to qualify for these specials) Books offered to new customers at financial institutions Books offered to new home buyers Books offered to new magazine subscribers
To determine
market segment you want to go after, study your book first for obvious clues. If you've mentioned or recommended companies or products in your book, those will be
first tier you'll want to go after. Next, think about
message of your book and how it aligns with particular companies within that industry. Company web sites and ads will offer great clues when trying to match a company or organization up with your book.
If you're going after
magazine subscriber bonus segment, you'll have a bit more flexibility. Generally, if
book fits
reader demographic and aligns itself with
message of
magazine, it will be considered. For example, you might offer a home organization book to Good Housekeeping or a fitness book to Self or Redbook. Before you approach these magazines, read them for about three months so you get a good sense of what they're about and who their audience is.
If you're going after a particular market and are trying to locate companies within that industry, try doing a Boolean search in Google. Your search should look like this: "your industry and companies." Another resource is http://www.thomasregister.com. This site will link you to companies nationally and internationally within your industry.
Next, don't overlook companies in your own backyard. Think about industries, companies and organizations in your area that might work well for your book and begin going after them. Many times, local companies will welcome
opportunity to support hometown authors.