Who Is Your Real Competition?

Written by Sean D'Souza


If you design kitchens, is another kitchen designer your competition? Most likely not. Andrepparttar sooner you can position and modify your marketing strategy against your real competition,repparttar 119907 sooner you will start to see more business come throughrepparttar 119908 door.

So Who Really Is Your Competition? ------------------- The answer to that is always--Neverrepparttar 119909 most obvious. So let's takerepparttar 119910 example ofrepparttar 119911 kitchen designer. Having decided that another kitchen designer isn't his competition, he now has to decide who is his real competition.

His Real Competition Could Be A Car Salesman ------------ Is this for real? How can a car salesman be a kitchen designer's competition? Let's analyse this more carefully. A kitchen and a car are both fighting forrepparttar 119912 same thing-- The householder's limited budget.

Ifrepparttar 119913 kitchen designer, were able to convince a couple that a kitchen is more important than a new car (which he could easily do if there was a foodie around), he now has a better chance of them droppingrepparttar 119914 car in favour ofrepparttar 119915 kitchen.

The Advantage Of This Method Of Positioning ------------- The most obvious advantage is that you're not losing any current customers. All your past advertising is bringing inrepparttar 119916 customers that are looking for kitchens anyway.

What it does do however, is bring in a new lot of customers that would never have thought about kitchens, if you hadn't implanted it in their minds. Effectively, you have both, customers who are looking for kitchens as well as customers who are forfeiting their new cars in favour of new kitchens.

How Your Re-Positioning Can Help You Focus ------------- We had a client who ran a laundromat. Her current customers were people who did not have washing machines. Obviously, her business went up and down based onrepparttar 119917 season and on her customers limited budget. We got her to refocus her marketing strategy on a new target-- Customers who had washing machines.

Increasing Your Web Site’s Visibility Through Improved Positioning

Written by Brandon Milford


Increasing Your Web Site’s Visibility Through Improved Positioning By Brandon Milford

One ofrepparttar greatest challenges facing website owners is marketing their website. Many believe that they need deep pockets in order set their site apart fromrepparttar 119906 rest, but that is notrepparttar 119907 case. If you are willing to work hard at it, marketing onrepparttar 119908 web can garner great results at a minimal cost.

Writing Articles Viral marketing is a very powerful tool if you can capitalize on it. Writing articles is a great way to encourage people to pass your information on torepparttar 119909 next person. By writing articles and including your information, along with a link to your website inrepparttar 119910 byline, you are building rapport withrepparttar 119911 reader (IE: showing your knowledge ofrepparttar 119912 topic(s) in which you are writing) and also providing a way forrepparttar 119913 reader to easily click over to your website. If someone enjoys your articles they will forward them to others they know and/or include them as content in their e-newsletter or website. Website owners and e-newsletter publishers are always looking for content and by writing a number of credible articles they will certainly use these within their online publications. You can also submit your articles to websites such as Article City who will offer them to others who are need of content.

Search Engines Search engines are a wonderful way to drive targeted visitors to your website, however most find it too difficult to achieve high rankings. There are two approaches to Search Engine Optimization: on-site and off-site optimization. On-site optimization, asrepparttar 119914 name implies, involves changing your current site. Examples include: insertingrepparttar 119915 keywords withinrepparttar 119916 title portion of your website, changingrepparttar 119917 page links to directly relate torepparttar 119918 keyword/key-phrases that you are optimizing (IE: if you are optimizingrepparttar 119919 key-phrase golden lamps, changingrepparttar 119920 page name from “xyzcompany.com/lamps.html” to “xyzcompany.com/golden-lamps.html”), increasing keyword density on your website (the percentage of times that a keyword appears on your page), and includingrepparttar 119921 keywords inrepparttar 119922 meta-tags and alt-tags.

Off-site optimization has two main elements: your domain name and incoming links. If starting fromrepparttar 119923 beginning, research has shown that choosing a domain name that contains your main keywords separated by hyphens can improve positions. If your current site’s domain name is not keyword-rich, you may choose to build an “informational website” that is optimized to rank well for your targeted, most competitive terms. Building links, either forrepparttar 119924 informational web site or your current site has been shown to have a strong direct correlation to improved search engine rankings. The greater quantity and quality of links that you have to your web siterepparttar 119925 better. Ideally, links coming to your site from other web sites will have your targeted keywords inrepparttar 119926 anchor text, that is,repparttar 119927 text that is underlined and clicked to get to your site.

Let’s re-cap On-site and Off-site optimization and then I will go into more detail that should help you properly develop an “info-site”.

On-site Optimization

·Includerepparttar 119928 keywords withinrepparttar 119929 title portion of each page (IE: inrepparttar 119930 upper left most corner ofrepparttar 119931 browser window) ·Changerepparttar 119932 page links. More descriptive page links that includerepparttar 119933 specific keyword/key-phrase that you are optimizing for with hyphens between each word favors positively forrepparttar 119934 search engines. ·Keyword density is important in ranking high onrepparttar 119935 search engines because ifrepparttar 119936 keyword/key-phrase appears a high percentage of time within a page,repparttar 119937 search engine sees this page as important and this will increase your ranking for that keyword/key-phrase. A recommend keyword density percentage is between 3-10%. You can easily findrepparttar 119938 keyword density of a web page by utilizing this tool: Live Keyword Analysis. An additional note: search engine crawlers also place additional weight on keywords/key-phrases that are hyper-linked, keywords/key-phrases that are in bold, and those that fall betweenrepparttar 119939

tags (IE:

Keyword goes here

). ·Includerepparttar 119940 keywords inrepparttar 119941 meta-tags and alt tags. Although meta-tags do not carryrepparttar 119942 dominate weight in search engine rankings as they once did, it is still very important to include your keywords/key-phrases withinrepparttar 119943 meta-tags of your site. Also, be sure to includerepparttar 119944 keywords inrepparttar 119945 alt-tags on your site.

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