So Who Really Is Your Competition? ------------------- The answer to that is always--Never most obvious. So let's take example of kitchen designer. Having decided that another kitchen designer isn't his competition, he now has to decide who is his real competition.

His Real Competition Could Be A Car Salesman ------------ Is this for real? How can a car salesman be a kitchen designer's competition? Let's analyse this more carefully. A kitchen and a car are both fighting for same thing-- The householder's limited budget.

If kitchen designer, were able to convince a couple that a kitchen is more important than a new car (which he could easily do if there was a foodie around), he now has a better chance of them dropping car in favour of kitchen.

The Advantage Of This Method Of Positioning ------------- The most obvious advantage is that you're not losing any current customers. All your past advertising is bringing in customers that are looking for kitchens anyway.

What it does do however, is bring in a new lot of customers that would never have thought about kitchens, if you hadn't implanted it in their minds. Effectively, you have both, customers who are looking for kitchens as well as customers who are forfeiting their new cars in favour of new kitchens.

One of greatest challenges facing website owners is marketing their website. Many believe that they need deep pockets in order set their site apart from rest, but that is not case. If you are willing to work hard at it, marketing on web can garner great results at a minimal cost.

Writing Articles Viral marketing is a very powerful tool if you can capitalize on it. Writing articles is a great way to encourage people to pass your information on to next person. By writing articles and including your information, along with a link to your website in byline, you are building rapport with reader (IE: showing your knowledge of topic(s) in which you are writing) and also providing a way for reader to easily click over to your website. If someone enjoys your articles they will forward them to others they know and/or include them as content in their e-newsletter or website. Website owners and e-newsletter publishers are always looking for content and by writing a number of credible articles they will certainly use these within their online publications. You can also submit your articles to websites such as Article City who will offer them to others who are need of content.

Search Engines Search engines are a wonderful way to drive targeted visitors to your website, however most find it too difficult to achieve high rankings. There are two approaches to Search Engine Optimization: on-site and off-site optimization. On-site optimization, as name implies, involves changing your current site. Examples include: inserting keywords within title portion of your website, changing page links to directly relate to keyword/key-phrases that you are optimizing (IE: if you are optimizing key-phrase golden lamps, changing page name from “xyzcompany.com/lamps.html” to “xyzcompany.com/golden-lamps.html”), increasing keyword density on your website (the percentage of times that a keyword appears on your page), and including keywords in meta-tags and alt-tags.

Off-site optimization has two main elements: your domain name and incoming links. If starting from beginning, research has shown that choosing a domain name that contains your main keywords separated by hyphens can improve positions. If your current site’s domain name is not keyword-rich, you may choose to build an “informational website” that is optimized to rank well for your targeted, most competitive terms. Building links, either for informational web site or your current site has been shown to have a strong direct correlation to improved search engine rankings. The greater quantity and quality of links that you have to your web site better. Ideally, links coming to your site from other web sites will have your targeted keywords in anchor text, that is, text that is underlined and clicked to get to your site.

Let’s re-cap On-site and Off-site optimization and then I will go into more detail that should help you properly develop an “info-site”.

On-site Optimization

·Include keywords within title portion of each page (IE: in upper left most corner of browser window) ·Change page links. More descriptive page links that include specific keyword/key-phrase that you are optimizing for with hyphens between each word favors positively for search engines. ·Keyword density is important in ranking high on search engines because if keyword/key-phrase appears a high percentage of time within a page, search engine sees this page as important and this will increase your ranking for that keyword/key-phrase. A recommend keyword density percentage is between 3-10%. You can easily find keyword density of a web page by utilizing this tool: Live Keyword Analysis. An additional note: search engine crawlers also place additional weight on keywords/key-phrases that are hyper-linked, keywords/key-phrases that are in bold, and those that fall between

tags (IE:

Keyword goes here