These customers had money, but no time. By deciding that her real competition was time she decided to target people who had limited time instead.

As a result, she was now targeting busy people while other laundromats were targeting people with washing. This positioning actually helped laundromat stand out from rest of competition.

How The Laundromat Did A Full 180 --------------------- This re-positioning did a couple of things for them. One, it helped them focus on their target audience. Consequently, they changed their name from just XYZ Laundromat to Bizzie Buggers.

It was catchy and bang on target. It also now meant that busy customers (with money), were more likely to stop over and drop their washing. Plus they had regular customers walking through door anyway.

What You Need To Do ------------ Sit down and write who your immediate competition could be. Then write down what your business is really up against. Here are some examples.

These aren't necessarily your right targets but they help you see things in a different light and help you determine who your real competition could possibly be.

Cartoonist= Photographer Computer Salesman= Filing Cabinet Car Dealer= Expensive Restaurant Meals -------------

If you would like to learn more about way human brain works, and how customers make buying decisions, go to http://www.5000bc.com

There's a vast library of free articles and information on topics as varied as copywriting, small business ideas, public speaking, sales conversion, psychological tactics, branding and other marketing related subjects. Go to http://www.5000bc.com today. You'll be amazed at what you find there.

Sean's background includes the different facets of communication.

Today he has two website http://www.psychotactics.com and http://www.5000bc.com.

Why does one business succeed while another business struggles to get ahead? Does structure make your marketing strategy and tactics redundant? How can your business grow exponentially? Psychotactics and 5000bc shows you the way forward.

Off-site Optimization

·Exchange links with other websites that are relevant to yours. Be sure that these sites have a Page Rank of at least 4. Google’s search engine crawlers measure popularity and relevancy of those sites that link to you. ·Be sure to include keywords/key-phrases within anchor text of hyperlinks that lead to your site. ·Building an “info-site” to lead visitors to your main website. This is a powerful tool for increasing number of targeted visitors to your site. This includes both on-site and offsite optimization techniques. Below are steps to lead you through process.

1.Register a domain that contains exact keyword/key-phrase that you wish to optimize and separate these keywords with hyphens. Remember: it does not matter if this domain is long because visitors will be clicking over from search engine to your site, not typing out URL. For instance, if our website sells web marketing consulting services and we wish to optimize key-phrase web marketing consulting we may choose a domain such as: web-marketing-consulting-resources.com 2.Be sure to include text links to every page on your site with page names displaying keywords that you are optimizing. Many sites bury page links within images and crawler cannot read these. By including text links to each page you can overcome this problem. As far as names of your pages, include keywords within page names. For instance: web-marketing-consulting-resources.com/web-marketing-consulting-portfolio.html 3.Each page should have a keyword/key-phrase density of 3-10%. Be aware that if you go much higher than this your pages can be red flagged as “over optimized” and may be punished by search engines. Also, be sure to include keyword/key-phrase within title portion of each page (the upper left most corner of browser window). 4.Include a resources section within this info site that provides articles and links to other relevant sites that you have traded links with (they should have a Page Rank of at least 4). Write as many articles as possible and include them on this page along with a brief bio and a link to your website. The remainder of articles should come from other credible resources within your industry. 5.Include a graphical link on every page that links over to your main site. For instance, going back to our web marketing consulting business: If our company name is XYZ Web Marketing, we would include a link on every page that states “We recommend XYZ Company for all of your Web Marketing needs”. Somewhat like a sole advertisement for your business contained within this “info site”. 6.Continue building your Resources page until it is packed with articles and quality links. I recommend having over 100 high quality links and at least 35 articles directly related to your industry. 7.After and only after you have fully completed these steps should you submit your website to search engines.