Who Is Your Real Competition?

Written by Sean D'Souza


Continued from page 1

These customers hadrepparttar money, but no time. By deciding that her real competition was time she decided to target people who had limited time instead.

As a result, she was now targeting busy people while other laundromats were targeting people with washing. This positioning actually helpedrepparttar 119907 laundromat stand out fromrepparttar 119908 rest ofrepparttar 119909 competition.

How The Laundromat Did A Full 180 --------------------- This re-positioning did a couple of things for them. One, it helped them focus on their target audience. Consequently, they changed their name from just XYZ Laundromat to Bizzie Buggers.

It was catchy and bang on target. It also now meant that busy customers (withrepparttar 119910 money), were more likely to stop over and drop their washing. Plus they hadrepparttar 119911 regular customers walking throughrepparttar 119912 door anyway.

What You Need To Do ------------ Sit down and write who your immediate competition could be. Then write down what your business is really up against. Here are some examples.

These aren't necessarily your right targets but they help you see things in a different light and help you determine who your real competition could possibly be.

Cartoonist= Photographer Computer Salesman= Filing Cabinet Car Dealer= Expensive Restaurant Meals -------------

If you would like to learn more aboutrepparttar 119913 wayrepparttar 119914 human brain works, and how customers make buying decisions, go to http://www.5000bc.com

There's a vast library of free articles and information on topics as varied as copywriting, small business ideas, public speaking, sales conversion, psychological tactics, branding and other marketing related subjects. Go to http://www.5000bc.com today. You'll be amazed at what you find there.

Sean's background includes the different facets of communication.

Today he has two website http://www.psychotactics.com and http://www.5000bc.com.

Why does one business succeed while another business struggles to get ahead? Does structure make your marketing strategy and tactics redundant? How can your business grow exponentially? Psychotactics and 5000bc shows you the way forward.

"Sean


Increasing Your Web Site’s Visibility Through Improved Positioning

Written by Brandon Milford


Continued from page 1

Off-site Optimization

·Exchange links with other websites that are relevant to yours. Be sure that these sites have a Page Rank of at least 4. Google’s search engine crawlers measurerepparttar popularity and relevancy of those sites that link to you. ·Be sure to includerepparttar 119906 keywords/key-phrases withinrepparttar 119907 anchor text ofrepparttar 119908 hyperlinks that lead to your site. ·Building an “info-site” to lead visitors to your main website. This is a powerful tool for increasingrepparttar 119909 number of targeted visitors to your site. This includes both on-site and offsite optimization techniques. Below arerepparttar 119910 steps to lead you throughrepparttar 119911 process.

1.Register a domain that containsrepparttar 119912 exact keyword/key-phrase that you wish to optimize and separate these keywords with hyphens. Remember: it does not matter if this domain is long because visitors will be clicking over fromrepparttar 119913 search engine to your site, not typing outrepparttar 119914 URL. For instance, if our website sells web marketing consulting services and we wish to optimizerepparttar 119915 key-phrase web marketing consulting we may choose a domain such as: web-marketing-consulting-resources.com 2.Be sure to include text links to every page on your site withrepparttar 119916 page names displayingrepparttar 119917 keywords that you are optimizing. Many sites buryrepparttar 119918 page links within images andrepparttar 119919 crawler cannot read these. By including text links to each page you can overcome this problem. As far asrepparttar 119920 names of your pages, includerepparttar 119921 keywords withinrepparttar 119922 page names. For instance: web-marketing-consulting-resources.com/web-marketing-consulting-portfolio.html 3.Each page should have a keyword/key-phrase density of 3-10%. Be aware that if you go much higher than this your pages can be red flagged as “over optimized” and may be punished byrepparttar 119923 search engines. Also, be sure to includerepparttar 119924 keyword/key-phrase withinrepparttar 119925 title portion of each page (the upper left most corner ofrepparttar 119926 browser window). 4.Include a resources section within this info site that provides articles and links to other relevant sites that you have traded links with (they should have a Page Rank of at least 4). Write as many articles as possible and include them on this page along with a brief bio and a link to your website. The remainder ofrepparttar 119927 articles should come from other credible resources within your industry. 5.Include a graphical link on every page that links over to your main site. For instance, going back to our web marketing consulting business: If our company name is XYZ Web Marketing, we would include a link on every page that states “We recommend XYZ Company for all of your Web Marketing needs”. Somewhat like a sole advertisement for your business contained within this “info site”. 6.Continue building your Resources page until it is packed with articles and quality links. I recommend having over 100 high quality links and at least 35 articles directly related to your industry. 7.After and only after you have fully completed these steps should you submit your website torepparttar 119928 search engines.



Brandon Milford is the Director of Marketing for Broadwick Corporation, makers of IntelliContact Pro (http://www.intellicontact.com ) brandon@broadwick.com


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