Then when you notice a new type of marketing tool that you'd like to try on, ask yourself "Is this something that will attract my ideal client to my business?" "Is this something (new service, maybe) that my ideal client has indicated they would enjoy or needs?"

In future, if you find or create wonderful marketing ideas that maybe suited for another business owner’s ideal client, provide that colleague with idea. After all… isn't business and life about building relationships? Think... collaborations, too!

Answer these “Ideal Client Questions”.

1. Age, gender, sex, religion and whatever demographics fit.

2. What attributes do they posses? (Passion, consistency, committed)

3. Where do they live? Where do they work?

4. What do they like?

5. How do they learn?

Well... to most of us...

But don't ever think of taking advantages on this 'opportunity', because it does not work that way.

Because when Asians say 'Yes', it does not always mean 'Yes' either.

No, they are not really lying. They are just saving your face. According to culture, being said 'NO' to is very embarrassing. If an Asian gives you a 'NO', it means they won't want any more contact with you. And it means he/she is offending and insulting.

So... how could you get a right answer to your question?

Easy... Just ask right question.

Be careful not to ask a wrong question -- for example, if you ask, "can you do that?" , an Asian employee or partner of yours will always say "Yes" even though he knows for sure what you've asked is not practical and result will be more losses to business.

This is because (1) He CAN really do what you've asked -- if he says he can't do it, it'll take his pride; and (2) Telling you your order is not quite right will embarrass you (according to way he thinks). When he says yes, he is saving faces of both you and himself.