7. What do they read? When do they read it? Where do they read?

8. What shops, websites, etc. do they purchase products from?

9. What meetings, groups, and classes do they attend?

10. What type of people are you attracting to your business?

11. Add answers to other questions you determine are important here?

Other things to consider:

o When you have completed your ideal client profile, put description on at least two index cards. One for your desk, one for your car.

o Write an affirmation (positive statement) that will help you to attract your ideal client.

o Note that your ideal client may change over time; you may become more specific or raise your standards regarding your ideal client. You may discover things about attracting clients to your business, who is asking you questions, who is subscribing to your newsletters. All these are things to take into account when you market to your ideal client. Analyze patterns you see and use information to your best advantage.

What you can do to prevent this misunderstanding is to rephrase your question a bit. Do not use a yes-no question. You can ask, "What if we...", or "Is it possible for us to...", instead.

In business, if you ask something which is not possible to your partner, they will say "Yes", but won't do it anyway. They will probably even do it and suffer loss... Do I have to tell that you won't see this partner again?

One more example, there was a survey conducted by a Western academic researcher in China. The question was -- "Do you go to a .... church emple?", with Buddhist, Catholic, Taoist, etc. as choices. The result showed error because when they added number of Christians, Buddhists, Confucians, and Taoists together, total number was three times larger than sample size! This was because Chinese are spiritual, and ones who visit churches emples will visit more than one of them, researcher's assumption that a Buddhist will go only to Buddhist temple, etc. could not apply here. If question had just asked, "What is your religion?", result would be more accurate.

(Moreover... if we said we didn't go to such a good place, it'd make us look bad. So sometimes we lie. Problem with that? ;-)