Where to Focus Your Marketing

Written by Charlie Cook


Imagine that you ran an ad, mailed a brochure, or sent an email ad to a new list of people who fit your target market profile and everyone who saw it responded right away and made a purchase.

Has this ever happened to you?

Of course not. The first time people hear about your products or services isrepparttar least likely time for them to buy.

When you go out for a night onrepparttar 120310 town, do you go to a new restaurant you've nevër heard of or do you typically go to one that you know and like? Similarly, who isrepparttar 120311 most likely to buy your products and services, someone who doesn't know you or someone who has experiencedrepparttar 120312 high quality andrepparttar 120313 results you provide? Clients who have bought from you before, arerepparttar 120314 most likely to buy from you. Think about it.

If long-term prospects and clients are your best source of revenue, where should you focus your marketing?

I occasionally make a salerepparttar 120315 first time someone visits my web site, but more often it'srepparttar 120316 people who I have been in contact with for months, that become my best customers and clients. Why is this?

The longer you've had a relationship with a prospect or client,repparttar 120317 more they know and trust you. Once they buy or use your products, they've experiencedrepparttar 120318 quality you provide and are even more likely to buy again. They are also more likely to recommend you to others.

Marketing research has shown that people are more likely to buy after six or seven contacts. Some web businesses use this asrepparttar 120319 basis of their marketing and provide a tutorial series you can sign up for with one sent out each week for six weeks. While this is an improvement onrepparttar 120320 one time spot ad, it missesrepparttar 120321 boat. The problem with this approach is that you don't know when your prospects will want to make a purchase. What happens if they need help on week eight but have lost your contact information?

5 Overlooked Ways To Market Your Work at Home Business

Written by Trent Brownrigg


Copyright© Trent Brownrigg www.work-at-home-jobs-iowa.com

I grant permission to publish this article, electronically or in print, as long asrepparttar bylines are included, with a live link, andrepparttar 120309 article is not changed in any way (grammatical corrections accepted).

5 overlooked ways to market your work at home business

Everyone is always looking for more ways to market their work at home business. You often here about PPC advertising, writing articles, link exchanges, and a few other business marketing techniques that everyone uses. However, there are many other ways to market your work at home business that a lot of people just don’t think of.

I have offered five good business marketing techniques below that are often overlooked. Of course, many people do use them but there’s not nearly as much competition in these techniques as there is with some ofrepparttar 120310 others. Plus, these marketing techniques are all either free or very near it. Getting traffic to your site for free or very little cost is always a good thing in my opinion.

Here are five ways to market your work at home business that you may not have thought of before:

1) Enhanced Business Card – Get a business card with color, an eye catching background, and add your picture to it. Maybe you could also have a cool quote or a free offer on it, plus anything else you can think of to get peoples attention.

The point is you need to make it stand out among allrepparttar 120311 other business cards someone might see in a month. Make sure your website URL is on it in a highly noticable place. Then, leave it everywhere you can, and hand it out to everyone you meet.

2) Give away freebies - Underpromise and overdeliver! That isrepparttar 120312 best business marketing strategy ever thought up. Pretty much allrepparttar 120313 “big-dogs” use it in their marketing campaigns. You can too by giving away free stuff at your website, or in your newsletter, without telling anyone they will be receiving it.

Say someone visits your website from an ad you placed that didn’t mentioned anything about getting a free ebook. They will be absolutely delighted to findrepparttar 120314 extra free gift.This is a great way to get people to not only return to your site, but tell their friends about it too.

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