Where is Your Phone Number?

Written by Jeff Mulligan (c) 2003


There is probably a major problem lurking on your sales page right now. And it could be hurting your profits.

Experts agree that one ofrepparttar most important factors in a successful website is credibility. This frequently translates intorepparttar 108663 credibility ofrepparttar 108664 site owner. People are more likely to buy from somebody they believe in.

Is your website as credible as it could be?

People judge credibility by many subtle factors. Doesrepparttar 108665 design ofrepparttar 108666 site look professional? Isrepparttar 108667 site well written? Are there typos and grammar errors strewn throughoutrepparttar 108668 site? Isrepparttar 108669 author believable? Doesrepparttar 108670 author have experience in this market or with this product? These are all important factors.

We also know that a strong guarantee is a key part of a successful sales page. Taken one step further,repparttar 108671 reader needs to believe he will actually get a refund if requested. And herein often lies a major inconsistency.

Look at your sales page and ask yourself: Who is standing behindrepparttar 108672 product? What do you provide for contact information?

If there is only an e-mail address, or worse yet, no contact information at all, then you do not have a believable guarantee.

If you want someone to believe that you stand behind your product you need to be reachable. Put your complete contact information on your web site. I'm not just talking about an e-mail address. Consider adding your snail mail address and even, dare I say, your phone number.

At first, I worried about using this approach. I feared getting calls at all hours ofrepparttar 108673 night. I worried about getting overwhelmed. But, I reasoned, I could always removerepparttar 108674 phone number if it became a problem.

How Smart Pricing Effects AdSense (TM) Publisher Revenues

Written by Dave Lavinsky


I constantly receive phone calls from clients, prospective clients and reporters askingrepparttar same question – what percent ofrepparttar 108662 keyword price does Google pay AdSense (TM) publishers. Whilerepparttar 108663 AdSense Standard Terms and Conditions explicitly forbid disclosing such information,repparttar 108664 range I often give is 20% to 50% based on numerous conversations I have had with AdSense publishers.

Whilerepparttar 108665 precise percentage is not clear, what is evident is thatrepparttar 108666 percentage that Google pays publishers has gone down significantly since April 2004. It was at this time that Google announced it would be loweringrepparttar 108667 price of ads (i.e., charging AdWords(TM) clients less) that appear onrepparttar 108668 sites of AdSense publishers. Susan Wojcicki, Director of Product Management for Google, stated that this change came from requests of advertisers who wanted different pricing on clicks from search and content ads.

Google stated that it considered search-based ads more targeted than content ads, and that they therefore generated more clicks and revenue for advertisers. However, Google did realize that some content ads perform as well as search-based ads. As a result, “Smart Pricing” was born.

Smart Pricing adjustsrepparttar 108669 value of clicks based on a number of factors such as time of day, type of content, and conversion tracking. The latter, conversion tracking, measures how often a click on an ad produces a desired action forrepparttar 108670 advertiser, such as a product sale, newsletter signup, etc. The example Google gave for Smart Pricing was that “a click on an ad for digital cameras on a web page about photography tips may be worth less than a click onrepparttar 108671 same ad appearing next to a review of digital cameras.”

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