It must be true, because ad agencies are running Help Wanted ads. So, ad budgets are getting bigger. Tsk tsk. They have been missing out. Actually, for maverick thinkers like you, that should be good news.

When Pundits say, "Times are getting tougher," usually first thing to get axed in business are ad and marketing budgets. This makes nearly no sense. But, to your competition, you should say, "Tighten that belt another couple of notches!"

Because that's when you go for kill.

So-called "tough economic times" should be a boon to your marketing. It's then that your competition will pull back their advertising efforts. And you should increase yours. Your competition is purposely weakening its position. It is perfect time to fortify yours.

Since most others are cutting back on their ad spending, media becomes more negotiable, if not altogether cheaper. Your messaging can become more visible with less clutter.

Your message also needn't be more hard sell in this type of environment. Traditional notion dictates hard sell is way to go. But proper strategy, creatively executed, will nearly always win over a hard sell approach. Creative ads always get noticed, and often garner free publicity.

He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds knowledge of ancients comes quickly to you. Be not afraid, for he brings hope. Tremble not, for he will calm you. You shall see as a blind man cured. Riding close behind comes with him mysteries of wealth, knowledge, and power.

OK, so do I have your attention? I called you to read ad and take action didn’t I? I made you “want” to read more, to “see” this light so to speak. Don’t feel duped…J You have not been. What I present here is a simple psychology behind reason someone responds to an advertisement. The “Lost Secrets” I refer to are right in front of you.

When you write a headline you must grab readers attention within 2 seconds. That’s it! You get no more time. Do not stop, do not pass go, and certainly do not collect your $200. Certainly do not believe anyone who will tell you differently. To get your prospect to your offer your ad must be enticing, yet present a certain “hope” to reader that what lies on other side of text is a solution.

But, it should not be just any solution. This solution must solve a specific problem. There is no other reason to entice your prospects. You can think of tons of needs and wants but simple, cut and dry, black and white of it is that your customer “needs” a “solution” to a “problem”.

This problem could be anything as simple as a new computer chair to much more powerful and complicated ink pen. Every pun intended…J The pen offers you ability to write, and what you write will be ads. Not just any ads mind you. But prospect pulling, customer converting, sales exploding ads.

Using power of pen, and written word has caused wars and saved lives. It has placed a value upon every real and conceivable thing on planet. When you see written word it pulls you into it’s meaning. Too often today we are bombarded with advertisements that SCREAM at you to Buy, Buy, Buy Now! Get Rich Quick! Make Tons Of Cash Sitting On Your Duff! Either guys that write these type ads are desperate or they are idiots.

Get real people. It doesn’t work as good as well written, enticing, hope giving, problem solving, ads. Simple as that. Who else would try to sell you a SPAM blocker in an email you never asked for in first place. They would argue that it’s clever, or that sheer number of ads will pull in money, and make it worth it. They play numbers game. Are you?