When Not to Publish Content in an eBook

Some types of content are not good candidates for ebook distribution. To market an eBook successfully there must be a benefit to user. Putting a novel for example, into an eBook does not necessarily guarantee its success. Just because a reader needs an electronic device to read a book doesn't mean that there's any benefit to be derived from it. If ebook does not in some way offer an enhancement to reader, then value of ebook could be less than in its printed format. Generally, most people do not like to read large amounts of text on a computer screen. In fact, some computer users prefer to print out lengthy online articles and then read them. Many people spend much of their work day in front of a computer screen; they don't turn to a computer screen for reading pleasure.

Use Email More Effective to Market you Product or Service

Email is an excellent marketing tool, but to make most of it, you need to use it effectively. Here are some tips for effectively using email as a marketing tool.

Don't Ramble

Stick to point. Keep your messages short and to point, in same way you would any marketing communication. Most Email users value their time. Make sure your Email is worth reading.

Remember to Use White Space

Reading long stretches of text is hard on a computer user's eyes. Customers will be turned off if your messages are very text intensive and don't contain any white space. Use return key on your keyboard to break up text into reader friendly chunks,

KISS

You've heard this one before: Keep it Simple Stupid. Well we know you aren't stupid, but sometimes it's tempting to try and include a complicated chart or spreadsheet in body of an Email. Often this method is not best choice for delivery of this kind of information because sometimes formatting can change in transmission. It's always better to save documents of this type in application that you created them in (Excel, for example), and send them with Email as an attachment. That way formatting remains intact and your document is easily read.