Portability is an issue. Even small notebooks and handheld computers are not as portable as a paperback. Reading while lounging on a sandy beach can prove to be hazardous to an electronic device. You can't snuggle up in bed with a computer all that comfortably. And then there's that 'touch-feely' thing. Many readers really like tactile sensation of turning a page with their fingers. You can't do this with a computer.

Before you decide to just turn your printed documentation into an eBook make sure that reader will see benefit in choosing this format.

Don't Hit That Send Button Too Quickly

Before you send off that marketing Email be sure to read it over. Check for spelling and grammatical errors. Is information you want to get across accurate? Consider tone of your message. It's easy to be too casual in an Email. Remember you want to make best impression possible. If used properly, Email can be a great marketing tool. It's ideal for contacting busy people, or those who are hard to reach due to time zones and work schedules. When time is of essence, Email can give you a competitive edge. Make sure that it works for you, and not against you!