When Advertising Online Pay-Per-Click Search Advertising Should Be Your First PriorityWritten by Kevin OHara
There are a variety of advertising options available to online business owners small and large. There's traditional banner advertising, text ads, popups and popunders, and pay per click search engine advertising. For just about any business looking to advertise online, pay-per-click search listings should come first before advertising elsewhere. They are foundation of online advertising plans, delivering most precise targeting.The way Pay Per Click Search Engines work are that search engines allow advertisers to list their site within their search results on a pay per click basis. Advertisers bid on keywords or keyword phrases based on a bidding basis. The highest bidder will then have their site ranked #1 in Pay Per Click Search Engine results for a certain keyword followed by second and third highest bidder for same keyword. When a visitor does a search in Pay Per Click Search Engine and clicks on an advertising listing, advertisers account will then get deducted for that click. The benefit to this advertising method is targeting. Targeting is essential to any marketing online. In order to be effective, ads have to reach right people. Pay-per-click search engine advertising lets you capture these people while they are actively seeking out your product or service. By listing your product or service using a specific keyword you capture your target audience and pre-qualify them with your ad at same time. By time visitor is on your site, you already know they are looking for your product or service and have an interest in your particular offer.
| | Pay Per Click advertising for home business owners Written by Kevin OHara
Pay Per Click advertising to home business owners The biggest stumbling block for most home business owners is marketing their business. Most will start at free classified sites and free to post FFA pages. Most free advertising will never be seen by anyone and as a result business owners get discouraged and quit.Pay Per Click search engines remain one of most effective tools you can use to bring quick, cheap, targeted traffic to your site. True to their name, with pay-per-click search engines, you pay every time a visitor clicks on your link, anything from a few cents to a few dollars. For example, let's say you have a site that sells camping gear. And you want to rank No. 1 in search engines for term "camping gear." To get a top-ten position in free search engines, you'd probably be looking at three to four month’s minimum. But in pay-per-clicks, you can grab No. 1 spot in just minutes! That's because all you have to do is see how much person who has No. 1 position is paying per click, and simply outbid them by paying one penny more. Then when your potential customer searches for term "camping gear," your link will show up as first listing on search results page. And each time someone clicks on your link, you'll pay however much you have bid for that No. 1 position.
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