It is why pay per click advertising is essential to any online advertising plan when you consider combined benefits. There's no guessing how many visitors you will receive since you set your own click price, you know how many visitors each dollar buys in advance. All of your visitors are pre-qualified before arriving at your website by your keywords and any niche audience can be targeted.

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There are three advantages to bidding on keywords in pay-per-clicks:

1. You get effective advertising, because you only pay when someone actually clicks through to your site.

2. Your listing will get posted quickly, anywhere from a few hours to a couple of days at most. You can start profiting from increased traffic and sales almost immediately.

3. In order to rank in No. 1 position, all you have to do is outbid your competitors, which is usually only a matter of a few pennies per click.

Done right, pay-per-click advertising can be very profitable and to help you ensure your campaigns are profitable avoid keywords that are too general. More general keywords will attract a lot of traffic, driving up cost of your PPC campaign and converting few visitors to sales because general search terms aren't specific enough to attract right audience.

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