1. Look for a home based business in hot areas - like nutrition where there is huge base of baby boomer customers with income to spend on your product. Don't be fooled by some startup company with some new idea and you think you're going to get in on a groundfloor opportunity. It ain't an opportunity if no one wants product. Analyze what market is - there is a reason why heavy hitters are heavy hitters - they are able to accurately judge market. 2. Check this out - home based business you're looking at may be in a hot area like nutrition but they may be in a stagnant sub-area of nutrition. You want to look for sub-areas of nutrition that are fastest growing - fastest growing is nutritional drink or health beverage area. Most likely due to ease of just drinking your nutrition - fast and easy. So following this model company you select in nutritional field should have a flagship nutritional drink product.

3. Is it as startup, or established home based business company? - The problem with startups is they way too often don't live up to their obligations, go out of business, or both. Often with an established company you may have missed best timing to get in with them. The opportunity is over so to speak. What to look for is an established reputable company poised for explosive growth.

4. Look for credibility behind home based business company - lack of established credibility often dooms company to go under and you're left holding bag and also your reputation suffers.

5. Discover a hot product before masses do - This one is big - this ingredient is what often establishes big money earners and allows people who have never made money before to make some nice incomes. Find a hot product destined to be a mega-seller before virtually anyone has heard of it. Get in early and ride it for all it's worth. This one factor alone is how most heavy hitters became to be heavy hitters in this industry. It's not that they are much better networkers than others, you could essentially say they were in right place at right time and took massive action. However, it's a little more than that - their persistence and determination in industry has allowed them to make some nice contacts so that when right opportunity comes along they can pull key players on board and go from there. Also this heavy hitter person usually has a keen sense of market which allows them to pick right opportunity and avoid all pitfalls and fools gold of startup companies. Nobody follows someone even if they are ''finally right'' about something if they have used up all their credibility on programs that never panned out.

Not necessarily.

People who have had distinguished professional careers in other businesses may have a distinct advantage over masses if they are common sense smart, but they certainly don't get an automatic ticket to riches online. There are lots of people who have made solid incomes online who never graduated college or had a true 'white collar' position in corporate world.

Remember, it is absolutely true when "they" say that online mind set needed for success is unique. Online marketing differs from any other type of marketing and demands a simplistic and tactical process in order to produce results. For seasoned professional (Pro), this can be a challenging quandary.

Why? Because people who are educated or have already had profitable careers in other vertical markets are often blinded by their success. Professionals who have had successful careers elsewhere (not online) tend to have a certain stubbornness to them making it difficult to actually "unlearn" some of things they know and learn what they really need to learn in order to make it online.

Stubbornness will certainly slow down a professionals success track and can severely damage optimism. While seasoned professional is smart and experienced, if that professional isn't seasoned and experienced in online world, it won't matter...they will still have to learn how things work on Internet.

Quite simply, if a person hasn't had a successful online business, they are a newbie, regardless of their past history. Sure, people that are ex-professionals might have smarts to leap ahead of rest of pack if they have similar or transferable experience, but if they don't concentrate on basics, they can fail just as easily as someone uneducated or inexperienced in any type of career.

In order for seasoned Pros to be successful online, they have to reflect on their past building blocks that made them successful in their chosen profession and remember that any success is built around fundamentals. Acknowledging that online world is different than any other, and recognizing that certain basic steps need to be taken, are 2 vital concepts that must be engrained into a professionals mind set for starting and succeeding in an online business.