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For an educated person, reading seemingly basic online concepts can be rudimentary at best. For
educated person or Pro, it's easy to think "This is too easy, what makes this person different than me, this is simple!". Be smart, consider
source.
If
concept, idea, or product is from a true expert, (someone who has really made hundreds of thousands of dollars online)
difference between that person and
professional is that
expert has actually done it, not planned to do it, or theorized about it! It's easy to be critical of others and not focus on your own plan...a Pro, like
rest of us, should never underestimate anyone who has made a great deal of money online, it's quite an accomplishment.
For
professional,
mind set needed to be successful online has to be one of respect. The Pro has to be smart enough to know that
online business can be very basic, but a well laid out plan is really all it takes. That plan, of course, includes following
experts, keeping it simple, and taking action.
The professional should welcome being presented with information and products distributed by
experts and should take each powerful concept to heart no matter how basic they may seem. The Pro should avoid getting blinded by all
hype in any marketing campaign and realize that
"sales-like" tone is there for a reason, to appeal to
masses. Almost anything online has some level of 'pushy' content...for
professional, this can be a serious turn off. The experienced person should read between
lines and look at
concept or product for
value it brings, and focus on benefits, not features or 'estimated' savings or results.
Professionals who start an online business have an immediate crossroads if they have an arrogance about them or believe they can transfer all their past experience to their online business. Yes, lots of skills
Pro accumulated during their past career will be useful, but
most meaningful skills need to be learned if
Pro hasn't successfully owned an online business. Just because someone knows Calculus, has an MBA or has climbed
corporate ladder, doesn't mean they automatically can be successful online. Traditional education doesn't automatically mean success unless that education is "Online Marketing Education"… and, for most of us,
only way to get that education is to learn from people who have done it before.

Author, "9 Deadly Mistakes To Avoid When Starting An Online Business" Publisher, "Starting Smart!" e-zine
Starting an online business
www.9mistakes-online.com