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For an educated person, reading seemingly basic online concepts can be rudimentary at best. For educated person or Pro, it's easy to think "This is too easy, what makes this person different than me, this is simple!". Be smart, consider source.
If concept, idea, or product is from a true expert, (someone who has really made hundreds of thousands of dollars online) difference between that person and professional is that expert has actually done it, not planned to do it, or theorized about it! It's easy to be critical of others and not focus on your own plan...a Pro, like rest of us, should never underestimate anyone who has made a great deal of money online, it's quite an accomplishment.
For professional, mind set needed to be successful online has to be one of respect. The Pro has to be smart enough to know that online business can be very basic, but a well laid out plan is really all it takes. That plan, of course, includes following experts, keeping it simple, and taking action.
The professional should welcome being presented with information and products distributed by experts and should take each powerful concept to heart no matter how basic they may seem. The Pro should avoid getting blinded by all hype in any marketing campaign and realize that "sales-like" tone is there for a reason, to appeal to masses. Almost anything online has some level of 'pushy' content...for professional, this can be a serious turn off. The experienced person should read between lines and look at concept or product for value it brings, and focus on benefits, not features or 'estimated' savings or results.
Professionals who start an online business have an immediate crossroads if they have an arrogance about them or believe they can transfer all their past experience to their online business. Yes, lots of skills Pro accumulated during their past career will be useful, but most meaningful skills need to be learned if Pro hasn't successfully owned an online business. Just because someone knows Calculus, has an MBA or has climbed corporate ladder, doesn't mean they automatically can be successful online. Traditional education doesn't automatically mean success unless that education is "Online Marketing Education"… and, for most of us, only way to get that education is to learn from people who have done it before.
Author, "9 Deadly Mistakes To Avoid When Starting An Online Business" Publisher, "Starting Smart!" e-zine
Starting an online business
www.9mistakes-online.com