What is Your Call to ActionWritten by Kendall Summerhawk
It isn't easy getting someone's attention. That's why advertisers pull crazy stunts to get somebody - anybody, to listen to their message. Only you are not a crazy advertiser. You are a talented, caring, eager-to-help professional. But you still need to get somebody's - right somebody's, attention. You don't want to push, beg, wait, or hope to get attention. You have to orchestrate it like a maestro in front of her musicians, poised and ready to begin at simple sweep of her baton. You can easily become your own marketing maestro, and here is your baton: Create one compelling action step for your prospective client to take! Give too many choices and you create confusion. And as I've said before, "A confused mind says no." Create one simple action step and make it as big-as-a-barn-door so it can't be missed.
| | Getting Started with MarketingWritten by Kendall Summerhawk
Does marketing your business seem overwhelming? Have you wondered how you were ever going to fit marketing into your weekly workload? I know that marketing is usually an entrepreneur's least favorite activity to do! Every week I receive emails from entrepreneurs who are ready to get their business off ground but don't know where to start. Sound familiar? I'm going to share with you 5 strategies you can take to get started marketing your business or re-vitalize your existing marketing. These 5 strategies have been used by entrepreneurs over and over again, with these consistent results: greater confidence, energy and enthusiasm for marketing, AND more clients! Strategy 1 Get crystal clear on who your choice client is. Why? So you know where to direct your marketing time, money and energy! I can talk for hours about concept of choice client (look for more about this in future articles). In a nutshell, your choice client definition clearly describes kind of person you most want to work with. It does NOT mean this is only person you will work with. It DOES mean this is only kind of person you will spend your marketing time, money and energy on. Strategy 2 Develop a strong, compelling list of benefits your clients receive from working with you. Once you orient your thinking, your language and your approach around results you deliver, you will never be at a loss to describe your business again.
|
