Using
Internet to sell products and services to ever increasing number of net users is a good way to start your own business. If you are not taking advantage of this great opportunity you are just missing
boat! Consider this: e-commerce, contrary to popular believe, is thriving and increasing at a double digit growth rate. According to Jupiter Research, Online sales during this holiday season in United States are expected to reach $21.6 billion, a 19 percent increase over
same period last year. Jupiter also predicts in
report that 86 million U.S. residents will make holiday purchases online this year compared to 73 million last year, which is an 18 percent increase.No doubt that this is
right time to get into online business. Building a website for selling products or services is no longer that difficult. You can make your own website by using available sophisticated but easy-to-learn-and-use programs like Macromedia Dreamweaver, Microsoft Frontpage, Adobe Go live, etc. There also exist various online web store builders similar to Rusbiz.com, which allow you to create powerful web stores using simple editors and numerous templates. You can also setup a store with E-bay and sell products through it. Finally, you can hire professional web designers to develop your website. So,
important question isnot how to get online, but what to sell on
Internet?
In one of my articles – What to sell on
Internet? (http://ezine.rusbiz.com/archivenews.html?nl_oid=19) – I wrote about selling information products. Although this is an interesting concept, you might think that this is not your cup of tea; and you still prefer to work with some tangible products. In ideal scenario, probably, you want to sell a product of your choice but don’t want to carry your own stock and don’t want to handle
shipping. Is there a way of doing this? Yes, there is! It’s called “Drop-shipping”.
What is drop-shipping?
When a manufacturer, wholesaler, distributor or importer, after receiving an order from their retailers, individually pack and deliver
product to
customer of
retailer with retailers address as shipper, this selling technique is called drop-shipping.
The advantages of drop-shipping include:
- You do not have any inventory. So, there is no stock carrying expense involved. - You pay for
item only when it is sold and you got paid from your customer. You don’t need to invest money in buying
product. - You can sell just one item at a time. No minimum quantity required. - Your drop-shipper will supply you with necessary product image and specification. You don’t have to spend money on creating your own. - You fix your own selling price of
product. Convenient, when you know your niche market well. - You can offer various products on your web store from multiple suppliers.
Select a product to sell
Once you decided to go with drop-shipping you need to find products to sell and find drop-shipping suppliers for those products. According to
same report from Jupiter following are
most favorite categories for online shoppers: Books – by far
most popular category, after that comes clothing and shoes, music, toys, video tapes and DVDs, gift certificates, consumer electronics, accessories, videogames, bed and related items, and bath items. You should also consider that this year, total Internet sales of consumer electronics are expected to rise 32 percent to $7.5 billion, making it
fastest growing group among all retail sales categories online.