Billionaire Richard Branson, entrepreneur behind Virgin brand, is one of world's most successful and adventurous businessmen. Not being satisfied to run several highly profitable businesses Branson also engages in occasional feats of courage, or stupidity, depending on your stand point!

I read his autobiography recently and discovered something that perfectly sums up what it takes to achieve success on Internet.

To set scene - Branson had called a meeting a few hours before he and his co-pilot were due to embark on an attempt to fly from Japan to America across Pacific non-stop in a hot air balloon. The attempt would be fraught with countless difficulties, challenges and life-threatening risks. One last pre-take off meeting was held to talk through all eventualities of flight and to discuss what Branson and his co-pilot needed to do to survive in each case.

After an intense 3-hours' briefing, covering everything that could go wrong, on this, one of most complex and risky aviation record attempts in history, Richard Branson came away having written just eight words into his notepad;

"Keep fire burning - that's all that matters."

How incredible is that? He's faced with almost certain death and has just been briefed on technical details of which levers to pull when, which buttons to press to escape crashing and which actions to take to prevent capsule from decompressing and yet all he writes down is "Keep fire burning".

Why? Because that's all that matters! As long as he keeps fire burning balloon will stay in air and he will eventually make it across Pacific safely, nothing else matters.

So what has this got to do with Internet marketing? Let me explain..

** Do You Have The Energy To Keep The Fire Burning?

Being honest now - how many times have you stared at your website and thought;

"What ONE thing can I do to get more sales?"

Some people do get a flash of inspiration and create a product every one on Internet seems to want and hey presto instant millionaire. As Thomas Edison, one of history's greatest inventors said, "Genius is 99% perspiration and 1% inspiration", and so it is with MLM, to be a success you have to work at it or have a product that does most of work for you, no matter who does work effort and energy are required.

So if you want to try and produce an extra income or even go full time working at home using a Multi-Level Marketing product or service you need to understand what type of person you are and what you are looking for. For benefit of this article I'm talking only about MLM on Internet and not about famous MLM companies in your local area or city, although most of those are on Internet now.