- The one thing is getting a high search engine rankings - The one thing is getting more subscribers - The one thing is getting more traffic - The one thing is getting accepted by Yahoo! - The one thing is getting an article published - Etc.

But point is that none of these are right ‘one thing'! The ONLY right 'one thing' is to do what Branson knew - keep fire burning. Keep going and never give up.

We all know how easy it is to do those tedious or those time-consuming tasks when sales are flooding in, right? But what about when nothing is happening on your website? What about when sales dry up and your phone stops ringing, what then? What motivates you then?

Well then - you need to keep fire burning.

Keep on doing what it is you need to do - as ultimately, this is what will make your website a success and separate it from many around you that become failures. The people that achieve REAL success on Internet have just done one thing. The same thing that Branson did.

** "I've Tried Everything!"

"But Michael, nothing is working - I have tried everything and still I'm not making any sales!"

Really? You've really tried EVERYTHING? How many things have you really tried? If you ever find yourself whinging like this force yourself to actually count how many different things you have tried. I bet you'll find it's often less than 20 and will always be a long way short of everything!

** So What Happened To Branson and His Balloon?

His attempt to cross Pacific was abandoned even before take-off as sub-zero temperatures caused some of balloon's outer layers to disintegrate. But did he give up? What do you think?

He tried again two years' later and despite freak weather storms and his capsule catching fire he flew 6,761 miles across Pacific and landed safely in Canada having achieved longest-ever balloon flight in history. He had kept (right) fire burning..

In both cases it needs you to believe in product you are selling, you undoubtedly at some stage will have to try and explain to somebody benefit of your product, both in terms of product itself, as in vitamins or a marketing service. How it will affect their lives, all options available and eventually bottom line, what it will cost and how can they recoup those costs.

Where eCommerce is concerned, that it is selling a product from an online shop, such as health goods or gifts, many of your customers may only buy once or if they like product they may order on a regular basis. But where a service is concerned such as Internet Mentoring, that is teaching people how to use and benefit from Internet, you need your customers to signup and become 'downline' members. This may involve having regular contact with your members, to help them understand and progress or if you are new to Internet yourself, then you need support from your 'upline' to help your members. A good MLM mentoring company will give such support and help. But in both cases of a product or service if you want to go forward and really succeed it will require energy on your part. Before you jump into MLM bandwagon look at both these areas carefully before deciding which route to take to those riches and lifestyle change. And remember you take out of life what you put into it.