The key to pursuading your customers is knowing them. You have to understand theminside and out. While I don’t pretend to know your market as well as you do, there are a few things every customer wants.

Your customers want a good deal. Sounds like a no-brainer but there’s a lot that goes into this.

The rate you get for your client should be as low as you can get it. The program you sell them should be best fit for their unique situation. And fees you charge should be reasonable and fair.

It doesn’t have to be complicated, just professional looking with good content. It is vital, however, that there’s a place for visitors to sign up for a free mortgage consultation.

If you don’t have a site you can still make some money with this letter so read on.

First, make sure that you get email address of every client you do business with. When you close a loan send client a simple email. Something like this:

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Dear (Client Name),

Thank you for choosing me for your home financing needs. I hope experience was a positive one. And I trust that you are happy with your loan.

I’m running a limited time promotion right now that might benefit you. You see, I’ve learned through experience in this business that people in market for a home loan usually know others also in market.

My first objective with every client is to provide them with right product for their needs at a good price in a friendly, honest and efficient manner. I sincerely hope I have lived up to this goal in my dealings with you.