What You Can Learn From The Movie Business

Written by Kim Duke


Maybe everything you need to know you can learn fromrepparttar movies. A friend of mine is a screenwriter in Los Angeles. Over a glass of wine, we were discussing his business andrepparttar 142899 nature ofrepparttar 142900 beast in Hollywood. He’s a boy from Canada who gave up his much-loved Honda, his life savings, and his broadcasting career to move to Los Angeles to attendrepparttar 142901 American Film Institute. Not an easy feat in your mid-30s. After 8 years of hard work he is now becomingrepparttar 142902 new discovery of LA. He saidrepparttar 142903 most difficult thing to adjust to was allrepparttar 142904 talking.

Collin slouches into his chair. "Everyone lies in this business. It's all big Cheshire cat smiles – but essentially people haverepparttar 142905 'Enough about you – more about me' mentality." After our conversation I thought about his last statement.

Are You On A Blind Date With Your Customer?

We tend to love what we do. So we get all excited about it and then proceed to tell everything about ourselves torepparttar 142906 potential customer. It just reminds me of a really bad date! A one-sided conversation becomes tired pretty quickly. Customers feel like they are on a bad blind date with you if there isn’t a connection to what they need.

Minusrepparttar 142907 cynicism, our clients are also thinking likerepparttar 142908 Hollywood set, "ENOUGH ABOUT YOU blabbing about allrepparttar 142909 wonderful things about your company, your product, your requirements. MORE ABOUT ME – and what I need to survive and thrive!"

The Helium Test

Are you talking your face off when you are speaking with your client? When they ask you onrepparttar 142910 phone what you have to offer – do they hear a massive intake of air and then you giving your best "I just sucked in helium and can talk really fast" act?

If so – you aren’t making a connection with your customer. You sound like everyone else, you act like everyone else and you aren’t positioning yourself as someone who can help. Because atrepparttar 142911 end ofrepparttar 142912 day –what you really do is HELP PEOPLE. The only way this is accomplished is by discovering what your customer needs and researching other areas of need – areas your customer may not even have thought of yet!

The Golden "Week" of Selling

Written by Kim Duke


Have you ever heard ofrepparttar Golden Hour? I live with a paramedic – so I am always learning about medical terminology (whether I like it or not!) The one that caught my attention was Rob’s reference to “The Golden Hour.”

The first 60 minutes after someone has been injured are critical in EMS. This is when they can offerrepparttar 142898 most support in saving someone’s life. Paramedics, doctors and nurses call itrepparttar 142899 Golden Hour.

In selling there is also a Golden period. 7 days! One ofrepparttar 142900 biggest factors in why someone doesn’t CHOOSE your product or service is they didn’t get what they needed FAST ENOUGH. Hey – we have all been there – flat tires (I have had 2 in one week!), orders to fill, e-mails to respond to. We get busy and sometimes a customer or potential customer can slip throughrepparttar 142901 cracks. A good friend of mine, Wayne Cotton, is an international speaker. I love his quote “If you have a problem then create a process. Good-bye problem!”

7 Point Diva Checklist:

Once you have had any interaction with a potential or existing customer go throughrepparttar 142902 following 7 point checklist:

1)(Insertrepparttar 142903 date) info is required to be in front of client. 2)Thank you card sent within 7 days of meeting. The earlierrepparttar 142904 better! 3)E-mail follow-up within 24 hours advising themrepparttar 142905 info will be delivered byrepparttar 142906 date they need. 4)Delivery ofrepparttar 142907 info BEFORErepparttar 142908 deadline if at all possible. 5)Follow-up phone call to ensure they have receivedrepparttar 142909 material – as well as to set up a date to discussrepparttar 142910 proposal. 6)Another thank you card once they have purchased your service/product. 7)Insert them into your e-zine/database for additional follow-up forrepparttar 142911 next 12 months.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use