What To Expect from AdvertingWritten by Kara Kelso
What To Expect from Adverting By Kara Kelso http://www.momsezine.comAdvertising is vital to our business. No matter if it's free, paid, weekly, monthly, or even yearly. Using ads correctly is key. The number one most important tip to remember is not to focus on sales. Confused yet? I know you are asking "isn't that purpose of advertising?". No, not always. So what should you be focusing on while writting your ads? Two main points: Visitors and Exposure ~ Visitors Once a visitor has clicked on your ad, now is not time to sell them. It is possible, but more importantly you want to gain their trust and see them back on your site again. There are several ways you can keep vistors comming back. Just a few ways are newsletters, contests, monthly or weekly specials,
| | Push vs. Pull AdvertisingWritten by Henry Coleman
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at mailto: info@lessonsfromthefront.com.Push vs. Pull Advertising - Understand Consequences for your Product or Service You will save yourself a considerable amount of time and money if you first determine your product’s (or service’s) suitability for "pull" and "push" advertising. Pull advertising is geared to draw visitors to your website when they are actively seeking your product or service. Prime examples of pull advertising are search engine optimization, cost per click search engines, directory listings, yellow page ads, and shopping portals such as mySimon and DealTime. Push advertising refers to all efforts to get word out to an entire group of potential customers in order to hit few that many be currently interested in your product or service. Most traditional offline advertising efforts (magazine, billboard, newspaper, tv, classifieds, etc) as well as online banners ads and email broadcasts are considered push marketing. Understanding which approach is best suited for your product should become cornerstone of your advertising strategy. Take as an example results of our wine accessories company (not wine, but accessories like corkscrews and wine glasses). Each of our push advertising efforts failed. We have tried ads in targeted magazine, opt-in email campaigns, banner campaigns at wine industry websites, ads in gourmet website newsletters, you name it. We have yet to receive a response (measured in customer orders) to justify cost.
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