First, change your perspective. As long as you see your boss through your "jerk" filter, your boss will be a jerk. Let that go and see your boss as just your boss. Period. Don't make judgments or put labels on boss. Realize that your boss just is. Shifting your perspective will help you to begin to shift energy around how you think and respond to your boss.

Learn to manage your boss. Yes, that is right. One of most important things one can do is manage manager. Learn what your boss wants and doesn't want, likes and doesn't like, and how to do kind of job your boss is looking for. I once worked for a boss that wanted a daily report on everything I did. I thought it was ridiculous, but it made my boss happy and kept him off my back. Remember that you do work for boss and boss is paying you, so as long as what boss is asking for is legal, then it is your job no matter how stupid it may seem to you to do what boss requests.

Understand that your boss is not going to change. I have worked with clients that think that if they just do their job better, faster, or more elegantly, boss will see how valuable they are and change their evil ways. Ha, in your dreams! The boss is not going to change. If change is going to happen, it is going to be up to you. You will have to change way you interact with your boss. Once you begin to act differently, boss may respond differently, or not, but it will be up to you to make change and you will be in control of your own actions and responses.

Know that it does not matter if you like your boss. You do not have to be best friends with boss. You do, however, have to have a professional relationship. That means that you do not complain or gossip about your boss and you get your job done. I have worked with bosses that I could not stand, but they never knew it. I was polite, respectful, and did my job. It was not always easy, but it made a difficult situation tolerable.

But what communication tool is used most frequently in world? Internet, e-mail, TV, radio? Definitely not! The most essential communication tool is a phone and hardly any business works without a phone. And whenever you are in contact with people by a phone regarding your business, it is also a representation of your business.

Sounds good, huh? But important question occurs, "What is effective way to improve communication via a phone?" The computer-based answer (I am a programmer, not a psychologist) is personalization of your customer with call center.

Learn Something New about Your Customer Constantly. A successful marketing campaign starts with a keen understanding of your customers. When you are curious (not snoopy!) about people who call you, you are giving them respect. People love to be respected! Find out how their family is doing, or more about their favor hobby. If you know your customers more personally than employees of your competitor know their customers, it's easier to delight them.

Build a Customer Database. A centralized database is essential to delivering a unified view of customers and contacts. That is goal number one. Create a personal data warehouse about your customers on your PC. Keep track of your contacts made with customers via a phone. If you know when your customers called and what information they searched for or how many times they've called about a particular product, that lets you track customer behavior. If you know this, you can respond to your customers effectively and efficiently.