Many people think marketing is some type of mystery that only a few select people know
secret too. In fact if you look at entertainment industry you will find some of best models to follow. Let’s look at George Lucas and Star Wars. How long before movie came out did you know it was coming? How many different places did you see an ad for it, someone talking about it, or writing about it? How many different ways does he tie in to advertise his movies that are “outside” entertainment industry?Find your source
The first thing you need to do is find out where your people “hang out” in real world or surf on internet. There are many sites that people go to and many place that visit everyday. With internet you have many “niche” products and places for people to talk about them like blogs, or forums or different ezines that are published. Even though Star Wars has become somewhat of an icon they still market to very specific “niches” first. From there they will start to create a buzz everywhere else. Find out where people who absolutely love type of product you are marketing “hang out” and advertise there first.
Marketing on internet you can do this rather quickly. There are plenty of search engines like Google, MSN, and Yahoo that will index what you are looking for quickly.
**Tip: Use quotes around you search term to get a more specific result**
For example if you were trying to sell Star Wars memorabilia in your search you would put “Star Wars memorabilia”. Also more specific you get better. Instead of doing “Star Wars memorabilia” you would do “Star Wars action figures” and get a laser focus group of people wanting to buy your product. When they get excited about your product they like to tell world about it.
Announce it to world
Any time you have a new product or are just starting your business. Make sure to announce it to world. In fact anything that is news worthy can be done this way as well. There a plenty of free press release sites out there for you to get your message out. You must come a crossed as providing a solution to someone’s problem and not a sales letter to get a better response. Being creative is key to this type of free marketing. If you just don’t feel that you are creative enough for a modest fee most places will even write it for you and guarantee distribution for you. How many times did you see that Star Wars was going to be in theaters? How many different spins did they put on it? Do you think we would know when it was going to be in theater if they didn’t announce it first?
Get your product or service reviewed
With all consumer watchdog groups out there and people giving their opinion on your product and service make sure you give them something to talk about. Contact these people and ask them to review your product or service so you not only can get them to publish what they think, but also find out what suggestions you can do to improve on it. This is a great way to get an honest opinion about your product or service. How many sneak previews of Star Wars happened all a crossed country and world for people to give their opinion and write a review about it?
