Be expert

In your field of expertise you want to be expert. The only way to do that is have your voice heard. Do everything you can to offer you opinion in such a way that it creates value to public. Give them a reason to keep coming back to what you say is true. One of best ways to do that is to write articles, like this one, on what you are an expert in. Nobody knows how really great you are until you tell them what you have done and what your ideas are. Another way to do that is to publish your own newsletter. Make sure that information you are giving them will help and edify them. This will build your credibility and loyalty from your subscriber and other people as well. You can also do interviews or hold informational free seminars to educate public on your product. Did you see George Lucas on The Tonight Show, Oprah, or Good Morning America? How many times did he talk about Star Wars on these shows? There are literally thousands of T.V. shows and radio shows that are always looking for people to speak with. Find ones that deal with your topic and contact them so that they can interview you.

The Plan

Each one of these things individually can generate a lot of publicity for you. When ever you do them one right after another in a short span of time you will find that you can create a “Buzz” about you and your business. The key is to get exposure in multiple places in a very short period of time. Make sure you plan exactly when everything is going to take place. Then all you need to do is watch your business grow from there. I can guarantee you that before Star Wars was even finished being edited George Lucas already had a plan for when it would come out and what he had to do.

This is short version to masterful plan executed by George Lucas to promote Star Wars. Do you think he was successful? Consider this; most films need to make $100 million to be considered a block buster. In first weekend Star Wars was in theater it grossed over $160 million. So take it from pros like George Lucas, create a buzz for you product and payoff will make you a blockbuster.

Most of PPC search engines list bid price in results pages, but I believe it is more effective to keep bids off results page. Listing bid amounts detracts from perceived quality of results and can unnecessarily bias a searcher’s behaviour.

An account with a PPC search engine is a great way to drive targeted traffic to your site because you only pay for actual clicks to your site. It is risk free and a cheaper alternative to listing with bigger search engines.

Advertisers need to be wary of PPC search engines that offer clickers money or incentives to click through their results. My advice is to steer clear of these search engines as clicks you pay for are probably not genuine

When choosing a PPC search engine consider its functionality as a search engine. Several of PPC search engines reviewed fail to produce a useful search engine for a combination of reasons.They are either too slow, have distracting interfaces, poor navigational guides or just don’t have a set of results at all.

You can find many hundred of Free Pay Per Click Engines ..Here http://www.winallin1.com/Payperclicks.htm Try it an hour a day and you will be glad you did..........