What PR Does Best

As a manager working for a business, non-profit or association, you have a right to expect your public relations expenditure to help produce behaviors like these: attract confidence of your key target audiences; encourage them to take actions that lead to your success; help achieve your department, division or subsidiary objectives; increase repeat purchases; boost capital giving and membership applications, and build new community support.

Don’t see results like that? You may need to restructure your unit’s public relations effort beginning with a new foundation premise along these lines” People act on their own perception of facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action very people whose behaviors affect organization most, public relations mission is accomplished.

If you and PR team assigned to your unit buy that fundamental premise of public relations, action phase is next. Sit down together and list those important outside audiences whose behaviors affect your unit most. Then put them in priority order so that we can address your #1 audience in this article.

You need to know more about this key target audience. In particular, way its members perceive you, and that means you and/or your public relations staff must interact with folks who make up that audience. In turn, that requires you to ask a lot of questions. “What do you know about us? Have you ever had contact with our people? Was it a positive experience? Do you have any problems with our services or products?”

The alternative here is use of professional survey specialists, but this can be quite expensive. Which is why I suggest that you use public relations folks assigned to your unit, hopefully including yourself for this sensitive assignment.

At any rate, you and your people must stay alert to hesitant or evasive answers. Be on-guard as well for any negativities such as exaggerations, untruths, misconceptions, rumors or inaccuracies.

Have you ever heard it said that if you want to make money on Internet you have to offer your own product or service? Well that's 100 Percent true.

The best moneymakers have always been and still are unique products or services that are fully under your control. The big secret is, you earn all money if you control item.

Here are 5 best tips for picking right winning idea and making real money on Internet.

#1) Start with what you personally know. Surely you have experience in your work or hobbies so start thinking about how to turn that information into a real business. What are you good at? The better you are at something better information you will be able to give to others.

#2) You must find niche! Find a market that allows you to offer a unique product or service. Never try to be everything to everyone. Never try to appeal to a broad generalized market, this is a fast road to failure. It would seem that a product that millions of people would want would be a sure winner but reverse is true. If millions of people wanted it, there are likely millions of Web sites offering it.

Imagine selling screwdrivers on Internet. It's very possible there are one million Web pages selling screwdrivers. But how many sites sell screwdrivers for left-handed people with no thumb? This example might seem strange but you get picture. An interesting benefit in this example is that you become an expert in your field. Experts are always in demand.

#3) Never spend your valuable time trying to come up with a brand new idea. Others have made this mistake and failed while those that came after them profited from their mistakes and went on to be successful. Without a doubt best thing for you to do is to find something that is already being done and then offer improvements. Surely you've said, “I could do that better” or “ My ideas better than that.”

The key is finding anything that needs improvement. Is there a product or service that you use or you've heard others talk about that needs to be improved on? Is there anything about product or service that is not being offered that would be of value to others? The key here is to fill need that isn't being met. If you can do that, people will buy.

#4) it is extremely important to stay away from any industry that is overcrowded or over done on Internet. One way of determining this is to do a search on Internet and use keywords that describes your product. A search in Google on keyword “screwdriver” returned 656,000 matches. If keywords you picked were “left-handed no thumb screwdriver,” I guarantee you would be only web site found. This definitely increases your potential for sales.