Marketing: What Happened? Troubleshooting Poor Response from Ad Campaigns

What Happened? Troubleshooting Poor Response from Ad Campaigns

Written by Diane Hughes

Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have repparttar

knowledge to troubleshoot repparttar 121082

poor responses, you also have repparttar 121083

knowledge to make repparttar 121084

needed changes so that - next time - your sales improve! Let’s take a look at repparttar 121085

breakdown of an ad campaign, and how to determine what went wrong.

Response vs. Results

It’s important to understand repparttar 121086 difference between response rate and results. When a customer takes repparttar 121087 action you want him/her to take (i.e., clicking to your site, calling your 800 number, etc.), then you’ve achieved "response." This does NOT mean you’ve made a sale. The response rate of your ad campaign can be high without ever selling one product or service.

"Results," on repparttar 121088 other hand, are repparttar 121089 sales you make in conjunction with repparttar 121090 response rate. When a customer takes repparttar 121091 action you want him/her to take AND buys your product/service, then you’ve achieved results.

No Response

When you get little to no response, chances are that one of two things happened. One - your ad was poorly written and didn’t generate enough interest to excite repparttar 121092 customer to take action; or two - repparttar 121093 ad didn’t reach your preferred target customer.

How do you determine which one is repparttar 121094 culprit? Test! Use repparttar 121095 same ad, but place it in a different ezine or on a different Web site. If response rate improves, you know repparttar 121096 ad is most likely fine, but repparttar 121097 audience exposure was off. If repparttar 121098 response rate does not improve, it’s probably best to rewrite repparttar 121099 headline, repparttar 121100 ad, or both.

How To Build your own Highly Targeted Opt-in List

Written by Jun Han

Follow-up and building good relationship with your targeted prospects is a key to success for every online business. Focusing on providing useful information that could really help your subscribers who are looking for answers to their problems, useful information which could help them in their business or even a “Step By Step Guide” and repparttar

“How To” solution on their targeted field. You can write a weekly or monthly ezine based on your targeted area that will provide useful and interesting weekly articles to share with your list of subscribers who are eagerly looking forward to hear from you every week.

Follow-up Autoresponder

What tools do I need that could help me to buildup a good follow-up system? Good Question! Well, I personally use Autoresponse plus software to run my listbuildersuccess newsletter. The features include unlimited autoresponder messages, unlimited follow-up messages. You can track your links for using their link-tracking feature, which allow you to manage your link impression and clickthrough. Add any number and types of attachment to your follow-up messages. Personalize each message to your subscribers, which will include their first, last or full name and many more….

Click on repparttar 121081 link below to find out more about this great follow-up and mailing list software:

http://www.autoresponseplus.com

If you find this software too costly for you, not to worry, you can get some free follow-up autoresponder available free on repparttar 121082 net, which work very well too:

http://www.limitlessfollowup.com

Now, first of all, you will need to know how to write good articles. I have some useful tips to help you write good articles. It is actually very easy to write a good article simply by reading other publisher’s articles and learn from them.

You can review repparttar 121083 great articles written by some great authors simply by subscribing to our newsletter at:

http://www.listbuildersuccess.com

Ezine Advertising

When you read most of repparttar 121084 articles, most of them are telling you how to they use ezine advertising to promote their business. What's so good about ezine advertising? Well, you get great exposure of your article for free! When you submit your ezine articles to other ezine owners and when they review your article and find it good and relevant to their ezine or newsletter, they will just use it to publish on their next weekly issue.

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