What Are Keywords And What The Heck Do You Do With Them?

Written by Karon Thackston


by Karon Thackston © 2001 http://www.ktamarketing.com

When I first began my online business, I honestly thought thatrepparttar moment I uploaded my Web site torepparttar 106629 host it would magically appear on every search engine in existence. Some of you are giggling. Others are saying, “You mean it doesn’t”? No… it doesn’t.

Let me explain. In one way, search engines operate in a similar fashion to your telephone directory. They both list companies by category. When you got your business telephone number you were probably asked what category you wanted to be listed under. Search engines use muchrepparttar 106630 same logic. Rather than categories, they use keywords.

You must consider which keywords your site visitors will use to find you and then incorporate those words into your Web site tags and – more importantly – your copy.

If your site deals with dog grooming,repparttar 106631 key phrases could be: dog grooming, pet grooming, dog bathing, grooming and boarding.

Your keywords need to be those that most people would think of when searchingrepparttar 106632 Internet for a site such as yours. How do you figure outrepparttar 106633 most effective keywords? Let me recommend Wordtracker.(http://www.wordtracker.com).

This site has been a lifesaver for me! All you have to do is type inrepparttar 106634 keywords you think your visitors will use. It will provide allrepparttar 106635 other possibilities that go along with it. Also, it will give yourepparttar 106636 exact number of times that keyword was searched for onrepparttar 106637 Web.

Now that you’ve decided on your keywords, whererepparttar 106638 heck do you put them? As a Web copywriter, I’ve learned thatrepparttar 106639 words I wrote had a direct bearing on my client’s search engine success. That meant I had to write a message that made an emotional connection withrepparttar 106640 target audience, promotedrepparttar 106641 product or service AND includedrepparttar 106642 necessary keywords that would help get them good rankings. Whew!

Let me tell you what I’ve found that works. These very basic guidelines will help you get more mileage out of your keywords.

1. Most Importantly - Include keywords in your copy. Of course, you’ll need to use your keywords within your copy. Excellent places for keywords include:repparttar 106643 very top ofrepparttar 106644 page (above your logo),repparttar 106645 headline, sub headlines,repparttar 106646 first paragraph, andrepparttar 106647 last paragraph.

Keep in mind that search engine spiders are stupid. They are looking forrepparttar 106648 exact keywords, not something that’s close. If you really want to be listed underrepparttar 106649 key phrase of “dog groomer and border”, then that specific and exact phrase must appear repeatedly throughoutrepparttar 106650 copy on all pages of your site. Be sure it is included inrepparttar 106651 first paragraph, inrepparttar 106652 first sentence if at all possible.

2. Put keywords in your META tags. Whether you’re using FrontPage, Dreamweaver, Go Live or any other site design program, there is a tab (usually atrepparttar 106653 bottom ofrepparttar 106654 screen) that takes you torepparttar 106655 HTML code. After you’ve gotten your design finished, save your page and clickrepparttar 106656 HTML tab.

33 days to Online Profits

Written by Yanik Silver


Finally,repparttar First Practical, Step-By-Step, Roadmap for Internet Success No Matter What Product or Service You Sell.100% Guaranteed! Give me 33 days and I'll prove you can be making real money online. or I'll refund every penny you paid and give you 20 bucks out of my pocket for your trouble!

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