What Are Keywords And What The Heck Do You Do With Them?

Written by Karon Thackston


Continued from page 1

The site title is what shows up inrepparttar blue bar ofrepparttar 106629 browser screen. Something like “dog groomer and border offers loving care” will do. Notice it doesn’t includerepparttar 106630 name ofrepparttar 106631 grooming company. It includes a very short description ofrepparttar 106632 business, including keywords.

Now, we’ll do something similar forrepparttar 106633 keyword and description tags.

Forrepparttar 106634 keywords description we’ll type in: “dog groomer and border dog grooming, pet grooming, pet bathing, dog bathing”.

Forrepparttar 106635 site description, we’ll type in a short, attention-getting sentence. This is what your visitors will see when they search for your company andrepparttar 106636 listings appear onrepparttar 106637 screen. It can normally be 25 words or less. This also must include your keywords and phrases. Something alongrepparttar 106638 lines of “Dog groomer and border. Our dog groomers take exceptional care ofrepparttar 106639 special pet in your life.” Notice it gives an advantage for using your service (you take care ofrepparttar 106640 pet), as well as using three of your keywords.

HINT: You can include a different site title, description and keywords for each individual page if you choose to.

3. Put keywords in your ALT tags. If we added a photo of a dog wagging his tail, we could include an ALT tag that says, “Dog grooming forrepparttar 106641 special pet in your life” or another phrase that includes our keywords. Because ALT tags consist of words,repparttar 106642 search engines can read them just like they read your META tags. When they readrepparttar 106643 keywords withinrepparttar 106644 tag, it increases your keyword usage and your chances of getting higher positioning.

4. Include keywords in your domain name and page names. Perhaps you’ve found that “groomer” is your most effective keyword. You might try to get a domain name such as dog-groomer.com or groomer-and-border.com. Including keywords in your domain name gets you extra brownie points! Likewise, include keywords in all your page names.

When you create page names that include keywords, you get an additional boost to your rankings. You might consider naming pages “special_pets” and “groomer_pricing” or “dog_services”. Your URL forrepparttar 106645 pricing page would be www.dog-groomer.com/groomer_pricing.html.

While keywords aren’trepparttar 106646 sole factor to obtaining high search engine rankings, they arerepparttar 106647 predominant factor. By placing them in these strategic areas, you will increase your chances of being found onrepparttar 106648 ‘Net.

Most buying decisions are emotional. Your ad copy should be, too! Karon is Owner and President of KT & Associates who offers targeted copywriting, copy editing & ezine article services. Subscribe to KT & Associates' Ezine "Business Essentials" at join-buinessessentials@lyris1.listenvoy.com or visit her site at http://www.ktamarketing.com




33 days to Online Profits

Written by Yanik Silver


Continued from page 1

Just copy and pasterepparttar following URL into your browser window to view article: www.33daystoonlineprofits.com/?11813

None


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use