Welcome to Your Website

Written by Barry Harrison


Do visitors know what to do when they arrive at your website? Landing pages welcome visitors more effectively than your home page because they are relevant torepparttar specific Search term used. They're also better at converting visitors into customers.

What is a landing page? It'srepparttar 132464 entry page that you see when you click from a pay-per-click ad (or email link) to a website. Unlike your home page which has to accomplish many different goals, a good landing page responds only torepparttar 132465 specific search term or link. Successful landing pages lead to higher conversion rates and greater returns on your marketing investment.

Why landing pages work. Visitors immediately “get” thatrepparttar 132466 content of a landing page is relevant to their search term. They don’t need to navigate to find what they’re looking for. They don’t need to think. They’re ready to move alongrepparttar 132467 conversion process: to submit a form, contact a rep, or make a purchase.

Elements of an effective landing page. Good landing pages are simple and highly targeted. They don’t contain anything that’s not essential includingrepparttar 132468 general site navigation. Compelling copy should emphasizerepparttar 132469 benefits of your product or service and persuade your prospects to takerepparttar 132470 next step. If you’re askingrepparttar 132471 visitor to submit a form, it’s a good idea to summarize your privacy policy. You should also offer a toll-free number for people who prefer to call.

7 Web Site Design Mistakes That Will Lose You Clients

Written by Frauke Nonnenmacher


In today's world, a web site is virtually mandatory for any successful business. But there are web sites that will win you customers, and there are web sites that will lose you customers. Good design has a lot to do with which category your web site will fall into. But what is it that makes good or bad web site design? In my personal opinion, a good web site is one that's simple, informative and gives me a reason to come back frequently. That's what you should get from a good web designer/writer team. Bad sites, onrepparttar other hand, are complicated to use, slow loading, confusing or just plain annoying. Here's a list of my personal top 7 turn-offs as far as web site design is concerned:

1.Slow loading pages Studies have shown that you have less than ten seconds to grab a visitor's attention. If your web page hasn't finished loading within that (very short) amount of time, you might as well forget about it. The main culprit I've found here are huge, slow- loading graphics, especially when they are embedded in tables. If large images are absolutely vital to presenting your business, compromise by adding thumbnails torepparttar 132462 main page and allowrepparttar 132463 visitor to click on them to accessrepparttar 132464 main image. Nobody minds a longer loading time, as long as it's them who can make that choice.

2.No contact information As I've already mentioned in my article "Do's and don'ts of web site copy", one of my pet peeves is a web site that has no contact information accessible formrepparttar 132465 main page. If I can't get in touch with a company quickly and easily, chances are that I'll go torepparttar 132466 competition. My advice is to have a whole page dedicated to contact information – address, phone, fax, email, and preferably a map of where you can be found (remember item #1, though – no huge graphics!) And please, don't use a graphic to display that information in a particularly clever way. I like to copy and paste that information directly fromrepparttar 132467 web page to my contact management program. If I can't do that, you'll likely never hear form me – and all other customers who dorepparttar 132468 same!

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