Welcome to Your Website

Written by Barry Harrison


Continued from page 1

How landing pages work. One of our clients, TravelStore, a leading California-based travel agency, started a pay-per-click campaign last year. We designed a template that’s easily modified to create a landing page for each destination. So when a prospective client searches Google for “Australia Travel” for example, they click on TravelStore’s ad to arrive at a relevant landing page.

The landing page offers just three options: fill out a vacation request form, contact a travel expert, or callrepparttar toll-free number. Since we beganrepparttar 132464 campaign in October 2003repparttar 132465 conversion rate is over 38%.

Measurerepparttar 132466 results. Web analytical tools help you measurerepparttar 132467 effectiveness of your landing pages. Google has a free conversion tool for its Adwords customers. You can learn how to improve your conversion rate by comparing two different landing pages. But change only one element at a time so you know whatrepparttar 132468 impact is of each change.

Barry Harrison is the author of "REDiTIPS" eMarketing Newsletter and a partner in Resolve Digital, Web Strategies for the Real World.

Visit his site at http://www.resolvedigital.com or email: barry@resolvedigital.com


7 Web Site Design Mistakes That Will Lose You Clients

Written by Frauke Nonnenmacher


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3.Difficult to navigate Don't try to be clever with navigational features. Simple text links or, if you prefer, quick-loading graphics are perfectly good means of allowing a visitor to navigate your site. Anything that requires interactive navigation, like menus that expand into sub-menus, sub-sub-menus and so on, is more an indication of a wrong information architecture than of a true need for complicated navigational features.

4.Non-HTML features Don't get me started on this one. I've got a firewall on my computer, and my browser is set to block all those little nasty things that can mess with my PC. As a result I come across many a site that won't display or function properly, because it relies on features like JavaScript, Cookies, Interactive Headers or Java Applets. None of these are necessary to build a good web site, and unless you want your web site to lose you potential customers, you shouldn't use them. Or, if you absolutely have to, make sure that they are not integral parts ofrepparttar web site!

5.Huge splash page Another pet peeve of mine. As mentioned earlier, you have less than ten seconds to get your message across. Now guess how many visitors are going to wait longer than that just to watch a fancy animation? 'Nuff said.

6.Pop-up ads A huge turn-off as far as I'm concerned. As a matter of fact, I've got a pop-up blocker installed on my PC, so if your web site tried to tell me something important via a pop-up window, I'd never even see it. If you feel that you have to use pop-ups, consider going forrepparttar 132462 less intrusive (and annoying) pop-under windows instead.

7.Sideways scrolling Not everybody has a monitor withrepparttar 132463 same screen resolution as you, so make sure that your web site displays on monitors with a lower resolution without forcing your visitor to scroll sideways. It's a singularly annoying thing, and chances are that you'll lose those visitors very quickly. Or, if you have information in a column onrepparttar 132464 right side of your web site, it may simply never appear onrepparttar 132465 screen.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Need online copy that gets results? Frauke Nonnenmacher is a copywriter who specialises in clear, informative and persuasive web copy. For more information, please visit her web site at http://www.creativecats.com -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-


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