Website and other Media Advertising

Written by Terry Henry


Let’s look at all Medias and their effectiveness in bringing in new customers, and then we will look atrepparttar advantages of web advertising.

Radio- Radio,repparttar 136645 oldest of verbal communications has been very good at reachingrepparttar 136646 masses. One of its problems isrepparttar 136647 expense. To reach your targeted audience you need to have your commercial played frequently to be effective. Time slots are also important, morning havingrepparttar 136648 most listeners, followed by afternoon drive, midday, evenings and then overnight. You want customers? Just buy a quantity of commercials and your reach should be good.

Television – Good way to reach customers, biggest drawback is expense. If you use a local TV station to produce your commercial it can be poor at best. You will need to seek a production company that can convey your message with a fresh and catchy campaign.

Print- Unlikerepparttar 136649 others,repparttar 136650 source can be easily saved and referenced at a later date. If you use newspaper which isrepparttar 136651 most effective of all print Medias, it can be very cost effective. Keep in mind that newspaper readership seem to be onrepparttar 136652 decline overrepparttar 136653 past few decades, but still a popular medium.

Making More With Existing Clients

Written by Charlie Cook


Have you ever put on a jacket you haven’t worn in a while and found a twenty-dollar bill in one ofrepparttar pockets? You'd forgotten all about it, so discovering it is like getting a gift. If you've been in business for a year or longer, you may have gifts in forgotten pockets — sources of additional revenue waiting to be discovered and tapped.

There are four ways to increase your net profits: reduce costs, increase prices, attract more clients or sell more to existing clients. When you consider that it costs you at least 60% and as much as 600% more to sell to a new client than to an existing one, it's clear that your best prospects are existing clients.

Are you selling as many of your services or products as you could to your existing client base? Could you increase your revenue by doing a better job of marketing to your existing clients?

You've established your credibility andrepparttar 136620 value of at least one of your services with existing clients. They made a commitment to work with you at least once. How can you leverage this trust and client satisfaction into additional sales?

Tony called me from Washington D.C. with just this problem. He is an image consultant to politicians and corporate executives and struggling to increase his revenue. His new clients are happy with his services, butrepparttar 136621 engagements rarely extend beyondrepparttar 136622 initial contracted project. He is having a tough time getting repeat business. Tony knows his existing and past clients represent additional revenue but he doesn’t know how to mine it.

Once you have a client, what'srepparttar 136623 best way to sell them more of your products or services?

The biggest mistake that most small business owners make is to think that after they've competedrepparttar 136624 initial sale, their marketing job is completed. The opposite is true. Once you've made your first sale to a client and secured a commitment from them with a payment, you should begin your marketing effort to get them to buy again.

Of course, you don't want to constantly be "selling" to clients. That would get tedious for you and your customers and they'd be unlikely to want to maintainrepparttar 136625 relationship. Instead, continue to educate them about their areas of need and how you help clients. Use your products and services to provide value and to educate clients so they can discover what they need and want, even if they've n.ever thought about it before.

For example, I've been working with a sports trainer to complete my recovery from shoulder surgery. In our first session he showed me which muscles needed to be reprogrammed with exercise to return to normal functioning. The obvious conclusion of his explanation was that I needed to work with him again to achieve my goals. Just by sharing a little knowledge he successfully extendedrepparttar 136626 project.

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