Many people mistakenly believe putting up a website is marketing.FACT: Websites need to be marketed so likely customers will visit them.
Many people mistakenly believe offering items on a website is sales.
FACT: You can have lots of traffic and still not make sales.
How will you build your website's sales? And what will you pay?
Assuming you have a good product, and a market exists for your product, you will need to add online sales and marketing expertise to your webbusiness.
You have 3 options.
1. Hire a full-time Internet Sales Marketing Director.
Description: He or she understands how to attract and keep customers. Manages budgets and people, sets goals and evaluates performance.
Pros: Knows how to build sales. Can have industry-specific experience and contacts, which may give your firm an advantage. The best will have extensive online sales marketing experience.
Cons: A huge investment, which makes this option only available to larger firms.
Cost: It varies by experience and where your business is located. According to Salary.com, a sales and marketing director position can command $96,000/year in Chicago, $107,000/year in Boston and $103,000/year in San Diego.
2. Contract with an online sales marketing specialist.
Description: These consultants have built up web-specific selling expertise. He or she is fully versed in attracting potential customers and converting them into buyers. Can develop a sales and marketing plan, prepare budgets, implement
plan and adjust it as needed.
Pros: Should be able to tell you how to get most impact for your marketing dollars. Will first determine what needs to be done, then is connected to copywriters, webdesigners, search engine specialists and necessary online tools.
