Cons: May only be experienced in one area. For example, he may only be experienced in search engine placement and unaware of other tactics that would work especially well for your particular business.

Cost: Prices vary depending on consultant and size of your website. You can have a website tuneup done starting at a few hundred dollars.

3. Do-it-yourself Description: You can help yourself to free resources online or you can buy a book. The two top-sellers are ebook Make Your Site Sale by Ken Evoy, and 2-binder set, The Internet Marketing Course by Corey Rudl. There are also books available focused on search engines positioning, copywriting, traffic-building and more. A list of links to these resources is available at http://www.jawdrop.com/resources.html

Pros: Inexpensive and fast access to information from people who are succeeding at selling online. Many times these books contain specific info and lots of examples.

Cons: Even if you read materials completely, next challenge is implementation and accurate evaluation of results. For example, a website owner may try a pay-per-click ad. If it fails to build sales, he may think "pay-per-clicks don't work", when an expert may see that it was ad itself that failed, or that ad pulled traffic but website itself is hindering sales.

Cost: $0 - $397 plus time to get up to speed.

To get sales and marketing expertise, you can spend nothing to over a hundred thousand dollars.

Sales and marketing help for your website is out there. Reach out and get some now.

6. Where have your referrals come from? Remember 80/20 rule -- 80% of your referred clients probably came from 20% of your referrers. Reward people who refer to you. Find more like them. (For 80/20 rule see www.topten.org/public/AG/AG310)

7. What does your clientele look like demographically? What sex, age, income, education, occupation, hobby? Match your ads and promotions to where these people will be.

8. What's 'formula'? Can you verbalize it? Know precisely what drives traffic and revenue to you. For instance, mailing X number of flyers yields X new clients, costs $X, and takes X hours.

9. Did you factor in your time? If giving one teleclass yields less clients than above tactic, but only takes 1 hour and costs less, it's more cost-effective for you to give teleclasses.

10. And are you still creative? Making your marketing more business-like can't be done at expense of your creativity. Both are necessary.