Website Marketing 101

Written by Scott 'Gears'


When it comes to website marketing and promotions, you need to start here...

Every website, whether new, old, or just a thought needs to considerrepparttar marketing that will be put that website in front of it's targeted audience. Sounds easy huh? It just takes time, perseverance, andrepparttar 124972 will to succeed! A budget will help too!

The hardest part is sorting through allrepparttar 124973 crap that's available to (supposedly) help you. Yes, I said crap.

There is a mountain of businesses out there making incredible claims about FREE traffic generation, FREE hits, Mega sales, $20,000 in 3 hours,- or worse, for a small fee of $29.95 we can... blah, blah, blah.

Save your money! I have spent enough for all of us.

Following through with our suggestions offers yourepparttar 124974 most lucrative, ethical, and professional ways to achieve substantial results and still sleep at night. No, you don't have to go for your wallet, I will tell you about these programs in this article (for no charge). A good education will assist yourepparttar 124975 most.

If you already have a site, we recommend a Website Analysis.

Before You Build

1. Have a plan - Not just a good idea. Take your idea and formulate a complete plan around your goals. Highlight any USP's you may have.

2. Build Meta-tags into every category page!  This is crucial to targeted traffic success withrepparttar 124976 Directories and Search Engines. You need to be found, not by your company name (only) but by "keywords" thatrepparttar 124977 general public would use to find your type of business or service. DO NOT just pick any words, this is critical!

How to Make Better Use of Your Website Traffic

Written by Angela Wu


Every online business is faced withrepparttar challenge of finding some way to get their web pages noticed from among repparttar 124971 billions of others online. So it's understandable that much of our efforts go towards getting 'traffic'. Without it, a website has no prospects and thus no sales.

But instead of a constant push for more traffic, why not try to makerepparttar 124972 most ofrepparttar 124973 traffic you already have? For example, you might currently make 1 sale for every 200 visitors. With a few changes, you could make 1 sale for every 100 visitors, effectively *doubling* your sales!

Here are a few suggestions. Test each one to see which methods work best for your business - and don't be afraid to modify them, too! The only way to know what's going to work for you is to try it and trackrepparttar 124974 results.

__1. Experiment with Popups or Popunders.

Many people have a strong dislike of popup or popunder windows, so please use them judiciously. Some suggestions on how you can use them include:

* A subscription box that appears only once per day for each user (or once a week, or whatever time frame you would like to use).

* A window that appears only asrepparttar 124975 visitor leaves your site.

* A 'timed' popup that waits a few seconds or minutes before it appears onrepparttar 124976 screen.

* A 'countdown' popup box that makes a special offer to repparttar 124977 visitor if he or she takes action withinrepparttar 124978 next 5 or 10 minutes. The visitor can only click on a link withinrepparttar 124979 window if he or she wants to take advantage ofrepparttar 124980 offer... otherwiserepparttar 124981 window closes andrepparttar 124982 offer doesn't appear again for a week.

There are many free scripts available all overrepparttar 124983 web. However, if you would like a custom script written for you, freelance programmers are one way to get professional and affordable help: http://buildyourhomebiz.com/rd/gethelp.html .

__2. Experiment With Site Design.

* Add a select image or two. Do you sell an eBook? Or perhaps offer a newsletter? Get a custom 'virtual cover' designed for you. Or try using a prominent 'order now' graphic.

* Simplify your page. More choices is not necessarily better. Try removing some ofrepparttar 124984 'clutter' to help your visitor focus more on what you'd like him to see. For example, you could remove links to help minimize distractions.

* Make your page more visually attractive. For example, use black lettering on a light background (this is easiest onrepparttar 124985 eyes). Use HTML tables to properly lay out your site. Limit your use of different fonts and colors, but atrepparttar 124986 same time use SOME color to add visual interest.

Cont'd on page 2 ==>
 
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