3. Use those keyword phrases throughout your site or particular page. Reinforce what topic you are addressing within that page (content).

4. Publish an article or newsletter that shows you are an authority on topics you cover (or try to sell).  Just a spiffy sales letter is not enough. This is also critical in acquiring email addresses of prospective customers.

5. Create some banner ads with impact for future partnership advertising. You will use these on your site as well as banner partners you can swap impressions with.

6. Begin considering what types of businesses or partners would or could compliment your offerings. Start a list.

7. Important: Create a budget for marketing your website. Yes, there are many things that you can implement for free, however, successful websites HAVE spent money wisely to get them to where they are. Don't be fooled, you WILL spend money on marketing your website - it could be potentially more than what your website costs you to build. The verse goes like this... "Build it and they won't come". You may have already learned this, and that is why you're here. There is much, much more, and we would be happy to help you, but this is a good start.

Good luck with your promotions!

Copyright © 1996-2003 SS and Hyperformance Media

http://www.hyperformancemedia.com ss@hyperformancemedia.com

Scott is the Founder and Sr. Project Manager for Hyperformance Media.com, a Technology Marketing Company serving online businesses since 1996. His 23+ years of experience in the computer industry will help you succeed. Their website offers free education & resources that will assist any business in successfully & ethically marketing their company online.

__3. Make Ordering Process Clear and Simple.

The ordering process should be as easy as possible -- make it difficult, and your visitor can leave with a simple click-of-the-mouse!

* Clearly state price. It is very frustrating when only place to find price of product is on order page.

* Reassure visitor that your order form is secure. (if it's not, it should be!) Many people still worry about placing an order over Internet, so anything you can do to alleviate their worries can only help.

* Tell them what's going to happen after they order. Will they be able to download your product instantly? Will it be physically shipped to them, and in what time frame?

* Provide a clear ordering link. I've gone to websites before where I'm ready to buy -- only I can't figure out how to place my order! It only takes me a second to leave site and go to a competitor.

__4. Build Credibility and Trust.

Ordering online can be very impersonal. Your visitors don't know who they're dealing with, so it's your job to show them that you're a business that they can trust.

* Give your visitors a way to contact you. And when they do write or call you, answer them promptly, courteously, and helpfully.

* Consider a FAQ page (Frequenty Asked Questions). If there are common questions, for example, about shipping time, fees, package tracking and delivery, etc. then a page with answers to these questions will help to eliminate any uncertainty on your customer's part.

* Display testimonials from happy customers. This helps to show new visitors how good your product really is, and also helps to dispell any lingering doubts they may have.

__5. Touch Up Your Sales Copy.

This is most obvious and arguably most important part of your website. The best product in world won't sell unless you can successfully show your prospects how it will benefit them. Work particularly hard on your headlines -- they'll determine whether or not your prospect continues to read rest of your sales copy (one good tool for quickly generating effective headlines -- based on your answers to four questions -- is Headline Creator Pro: http://onlinebusinessbasics.com/hcp/ ). A good sales letter can make a significant difference to your bottom line.

A reasonable amount of traffic is obviously necessarily if a site is to make sales. However, you can still improve your profits, just by making better use of traffic you already have!

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Angela is the editor of Online Business Basics, a practical guide to building an Internet business on a shoestring budget. If you're tired of hype and just want solid, down-to-earth information, then click here now -- and in moments you can have access to loads of instantly useable tips, specifically chosen for beginners! http://onlinebusinessbasics.com/article.html