Websites Don’t Work!

Websites Don’t work! This might sound a little strange coming from me, an Internet Consultant, but it's truth. In fact most company's websites are about as useful as a brochure nailed to a tree in middle of a rain forest. Should it not reach your target audience and if it doesn't result in "client conversions" it's useless.

A website should not cost you a penny! A website (or more accurately, an e-Business Solution) should not be an expense to your company. It should be a balance sheet item that delivers a measurable return on investment.

Most websites are developed without understanding business requirements, such sites are typically created by technical people or by those with little business knowledge. As a result most websites are poorly designed. Technical people don’t have any idea about internet marketing or how to drive profits to your business using internet. This is why most web sites fail.

Maximising profit today involves reaching beyond national markets. Accessing an international customer base is vital if a business wants to expand and participate in international trade.

‘Localization’ relates to act of modifying a product to make it both usable and suitable to a target market. Website localization therefore refers to process of taking an English, western-orientated, website and moulding it to conform to a foreign audience.

The World Wide Web, as its name suggests, is a means by which businesses can reach an international audience. Companies are now recognising that a key step in successfully approaching and selling to international customers is through website localization.

Website localization brings with it numerous benefits. The three main benefits of localization are:

Website localization crosses language barriers

32% of internet users around world are non-native English speakers. With PC ownership and access to internet most rapidly increasing outside of North America and Europe, this figure will increase even more. Website localization breaks linguistic barriers and opens doors to other continents.