But when my friend who is just putting her professional practice on Internet asked me, "Milana, what should I do now?", it all became very clear: don't spread yourself thin. Choose up to 2 ways to promote your web site and do it for at least 1 month to see if it's effective.

I wrote a brief plan for her to follow this month and I wanted to share it with you. This strategy focuses on writing and thankfully most professionals - coaches, consultants, writers and speakers - are very good when it comes to communicating thoughts on paper.

You must set aside approximately 3-4 hours a week (which is nothing compared to how much time most online business owners spend) and stick to plan.

Do not try to implement any other strategies at this time. If you get an idea, write down and try it later. If nothing else, this plan will surely bring your site steady growing traffic. Ready?

1. Create a simple 2-5 page web site. Use an easy-to-use web page editor, such as free Netscape Composer available from Netscape web site. Place your sales copy on main page, and use other pages for information about you, your other products and whatever else you would like your visitors to see.

IMPORTANT: for this strategy, please, offer something free on your web site via an autoresponder. Use GetResponse.com to be able to automatically follow up with people who download your free gift.

Since this promotion strategy will generate a good amount of traffic to your site, you MUST capture your visitors' e-mails or else you will waste all this traffic. Mention to them that you will be sending occasional mailings and that they can always leave your list.

2. Add TITLE and META tags to your web pages and submit them to major Search Engines. Make sure these tags are short and mention only what's relevant. Ask yourself, what word or phrase would I type in Search Engine if I was looking for my product?

Below is list of "Submit Site" addresses for most of them:

Are people visiting your web site but not buying? This may be a sign and time to do some redesign of your web site. Often you are so close to what you have created, that you can’t see obvious design mistakes. I often do same when writing an article – everything looks fine when I have finished, yet when I review it next day and I’m amazed at how many mistakes I have made.

Let’s look at some of most common Web Design mistakes:

1.Sloppy Web Site Copy – your heading and first paragraph should clearly indicate purpose of your web site. “Content is King” on Net, so make sure there is plenty of focused information for your visitors. The content should draw visitor through site to take action in end. Include contact information on every page in case people have questions.

2.Bad Color Coordination – avoid using dark text on a dark background. Use dark text on a light background, such as black on white. Use colors that blend well together – observe nature or look at paintings to get some idea of good color combinations.

3.Pages Load Too Slowly – using too many images or inserting large images on a web page, slow down loading time of your web page. Optimize your images (reduce their size) before you insert them on your site, otherwise your visitors will leave before your site is loaded.

4.Poor Navigation – this means visitors can’t easily find information. They experience broken links, error pages or discover too many moving objects (animations, flash, scrolling text, marquees) – all these will annoy visitor and cause him to click elsewhere. Keep your navigation simple by creating clear links on all web pages.

5.Orphan Pages – these are pages other than your homepage, where visitor has no idea how it fits in with overall structure of your web site. You should always have a link to homepage, so visitors know where they are on your web site.