3. Locate up to 20 e-zines that target same audience that you are. Make sure they accept articles. Create a text file and record their e-mail address (where you will send your articles), e-zine's title and publisher's name.

TIP: If you want to save even more time in long run, enter all this data into a mailing list program so all you would have to do is click "Send" button and your articles will be sent to everyone on list.

Now your web site is set up and promotion strategy is in place. The rest of plan will have to be implemented weekly to be effective.

4. Write one quality and informative article a week of interest to your target audience and do following:

- Add a resource box to article about you & your product - Add TITLE and META tags to it and submit to Search Engines - Post your article on your web site for content - Submit it to e-zine list you generated earlier - Submit it to article directories and lists

Here is list of most popular article directories and lists:

http://groups.yahoo.com/group/article_announce http://groups.yahoo.com/group/Free-Content http://www.ezinearticles.com/add_url.html http://www.AuthorConnection.com http://www.internetclinic.org/contact/sub-article.htm http://www.netterweb.com/articles/articlesubmit.htm http://www.webpromote.com/suggest.asp http://makingprofit.com/mp/articles/submit.shtml http://www.mediapeak.com/internetmarketingarticleindex.htm http://www.articlecentral.com/suggest.asp http://www.certificate.net/wwio/auto

5. Locate up to 3 popular forums where your target audience hangs out. Post replies to their questions up to 1 hour a week. Leave your web site link (or specific article link) behind so people know who you are and why they should listen to your advice.

Follow this plan for at least 4 weeks. Make sure your articles are of high quality and offer a solution to a problem that you target customers might be facing. If you articles are published, expect increase in traffic to your web site. And your freebie should take care of capturing your visitors e-mails.

Your follow-up messages should introduce your products or services. As always, make sure your subscribers can leave your list at any time.

7.Meta Tags Missing – without optimizing your web page with a description or keywords, people can’t find you on search engines. Research key words or phrases relevant to your site content. Include them in your title, description and Web Site copy.

8.Lack of Marketing Strategy – a beautiful lawn without sun or water will soon die. A Web Site without visitors will soon die also. They are life blood for your website. Create numerous marketing strategies to attract visitors to your web site – you never know which one will be most effective.

9.Poor Layout and Design – create an aesthetically pleasing design to keep visitors on your site. Create enough white space between your text and images by using margins. Don’t overlap text and images and avoid capitalizing all text – it gives impression you are shouting at your visitors. Use font type such as Arial or Verdana to make it easier to read on your computer screen.

10.Avoid Using Frames – frames don’t allow you to bookmark page or return to it and sometimes URLS stop working.

11.No Cross Browser Compatibility – you may be losing many customers if your Web Site is not compatible to browsers most people are using. Internet Explorer (IE 4, 5, 6) is currently dominant browser, and most users are displaying 800x600 pixels or more, with a color depth of at least 65K colors. (http://www.w3schools.com/browsers/browsers_stats.asp) . Therefore check your design with these statistics in mind.

12.Outdated Information – your web site is like a garden. If you allow weeds to block out sun and take over your garden, it will be destroyed. Attracting and keeping web site visitors, means continually adding new information (i.e. latest news), deleting irrelevant, outdated information and removing broken links.

Continuous maintenance of your web site is crucial to attracting and retaining visitors. If you don’t have time to do it yourself, hire a Web Gardener (Web Designer), to keep your site looking fresh, clean and fast loading.

Herman Drost is a Certified Web Site Designer, owner and author of iSiteBuild.com Site Design and Low Cost Hosting (http://www.isitebuild.com)