Getting new customers is costly and requires a repeated effort. Once you have a customer it is easier to retain them as long as they are receiving value and benefit from their relationship with you.

I recall a woman I dealt with years ago while I was serving as an executive member for our police association.

The legal name of association was changing and we needed new letterhead, business cards, etc.

I knew this woman was trained as a graphic artist and was starting her own business.

Always wanting to support new entrepreneurs, I asked her if she would be interested in preparing several samples of draft letterhead and business cards for our review.

She was excited about opportunity and informed me she didn't have any set prices, but would create some designs and provide a proposal if we decided to accept her work.

She provided three samples to choose from. The designs she created could be used interchangeably on letterhead, envelopes and business cards.

Her work was good. Our Executive Team reviewed samples and selected a favorite.

I contacted woman several days later and informed her we liked her designs and were interested in purchasing one. I then asked her to submit a written proposal for our consideration.

When I received her faxed quotation I almost fell off my chair. She wanted $750! She provided a breakdown indicating $200/hour for three hours work, and $150 for design.

When I presented quotation at next executive meeting, team members' jaws dropped and graphic artist's proposal was unanimously denied.

But please note that I will not supply all information that is in that report. The information is superb and therefor I decided to share file only with my newsletter subscribers. Once new issue is out, every subscriber can download report for free.

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Now onto that little secret, actually I will now take a quote from book. This single quote contains about core of this huge step to wealth.

“Your succes in business and life is equally dependent upon ‘what you know’, ‘who you know’ and ‘who knows you’ but far more importantly, ‘your willingness to share with your fellow travelers”

Please take a minute or two to let this quote sink into your mind. It’s rather big, so you will need that moment to get to understand all aspects of it.