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She was building a new business and although she may have had exceptional skills and
potential to become a high earning graphic artist, she didn't understand marketing strategies.
She didn't understand
concept that acquiring
client is crucially important and that once you have a relationship established, it is easier to sell to them again in
future.
It is important to recognize
lifetime value of a client or customer instead of focusing only on a one-shot, money-making deal.
If this woman had provided an irresistible offer, she might have established a relationship with us and could have created
opportunity to sell again and again as we required brochures, posters, etc. for ongoing events.
In
end, she invested three hours work and walked away with no client and no money.
What is
lesson here?
You have a huge responsibility to do whatever it takes to make it easy and irresistible for a potential client to enter into a relationship with you.
You don't want to make it difficult or impossible.
Everything you do to secure a client should revolve around making is easier and more appealing to do business with you.
You want to make it easy for a prospect to say yes to enter into a relationship with you because once you have established that relationship, you may keep that client for many years during which you may benefit from referrals, ongoing purchases and higher level purchases.
Think about what you're doing now to attract new clients and what can you do differently to create an irresistible offer for them - something they just can't say no to.
This week, try something new. When you communicate with your next prospect, make an irresistible offer and see what happens.

Laurie, a Life Strategy/Small Business Coach, works with small and home-based business owners who are overwhelmed by wearing so many hats. To subscribe to her free newsletter visit www.wheretheheartis-lifecoaching.com