Wake Up Business World! Gray is Golden!

Written by Gary Onks


It’s a demographic fact. There are more people overrepparttar age of 50 than ever before. Seniors arerepparttar 121872 fastest growing segment of our population, and their incredible spending power gives rise to a new selling rule, Whoever hasrepparttar 121873 gold… rules. Seniors haverepparttar 121874 gold, thus they rule. So being a senior is very cool.

Seniors arerepparttar 121875 most affluent consumer group that exists. More than one out of every four people, over 81 million consumers inrepparttar 121876 US, is over 50 years old. Over 79 percent of all savings accounts are held by those over age 55. Seniors buy more from desire than need and love to pay their bills fully and on time. They also have more disposable income than other age groups and control over 48 percent of all discretionary purchases that occur. They have extremely stable incomes, are more cash positive, and more willing and interested in getting what they want, than any other age group. They are avid readers of newspapers and magazines and most open all promotional mail sent to them. They are 30 percent more likely to purchase on-line than younger users.

Most companies have yet to take note ofrepparttar 121877 incredible spending power, statistics and monetary figures about seniors. They don't focus onrepparttar 121878 senior market. Business failures ofrepparttar 121879 21st Century will not be companies lacking innovative products, they will be companies lacking seniorized marketing skills. It is time for corporate America to wake up, pay attention and get with it. The age wave has arrived.

Customers Not Clicks!

Written by Patrick Lysons


I received an email recently from a fellow who was extremely excited aboutrepparttar hits he was getting at his web site. His claim was that he got over 70,000 hits each month. "That's nearly 1,000,000 hits per year" he proudly said, after being online only three months!

Here's what I thought: "This guy's got to be doing something right".

Wrong!

Sure, he was gettingrepparttar 121871 hits. He had nearly every traffic-producing tool ever imagined. Here wasrepparttar 121872 sites flaw. It didn't motivate. It contained nothing that would ever motivate a person to make a single purchase.

I sent him an email and asked how business was going. His reply was surprisingly candid. "I'm getting lots of traffic, but not making much money!"

The problem was in his approach to marketing. His aim - like that of so many other online entrepreneurs - was to attract clicks, not customers. The problem is that clicks don't make purchases - customers do!

How do you attract customers? Here are three indispensable steps that you MUST follow....

A VALUABLE PRODUCT

First you need to represent a product of true worth and value. If you can create you own product, that's best. If that's not a possibility your next best bet is to represent another person high value product!

How do you determinerepparttar 121873 value of a product? Here isrepparttar 121874 first and greatest rule of thumb.

Do you userepparttar 121875 product? If it isrepparttar 121876 latest and greatest herbal supplement, do you actually use it? If it is a book, have you read it? If it is a software program, do you use it?

Think about it! How can you really endorserepparttar 121877 value of a product if you don't believe in it enough to own it and endorse it?

TARGETED TRAFFIC

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use