Here are some tips on selling to seniors:

* Always sell up from heart up. Use a personal touch with an honest-to-goodness caring attitude towards them and their well-being. * Give seniors attention and quality time. * Show pictures of active people over 50 in your marketing materials. * Trigger memories from another time. Market to them through their era - talk to “the old kid.” * Link to their feelings and emotions. Listen and bond with them, focus on their needs. * In person feed them munchies like soda pop and cookies. Indulge their sense of taste & smell. * Call them in morning or early evening, never at meal time. * Never cold call. Send information then follow-up. Be discreet. * Forget high gloss, high tech, loud music sales pitch. Use pleasing colors and soft sounds. * Print big and bold, make things readable, use lots of white space. * Signage needs ample lighting inside stores and out in parking lot. * Emphasize Safety, Independence, and Security. Understand they tire easily and wipe out. * Stay in contact. Write to them, call them, remember they are lonely and need people.

The next step is to think in terms of quality not volume. Pay close attention! The number of hits on your web site does not matter. What matters is quality of those hits! You need to attract people who are interested in what you are selling. That's central difference between a click and a customer.

We are care givers to both a dog and a cat. I love dog. My wife loves cat. Now if I have best tasting new doggie bone ever developed, I wouldn't market it to cat lovers. I need to attract dog lovers. If you were selling a dog bone, wouldn't it be better to have 5000 dog lovers visit your site than 50,000 cat lovers?

There are dozens of techniques available for targeting traffic, especially via search engines and directories. Learning how to properly craft your title page and meta tags will certainly help. It will also be beneficial to purchase targeted traffic through some of better "pay-per-click" services such as Goto.com.

A KILLER SALES LETTER

There is one more piece of puzzle that's missing. The Internet is filled with thousands of sites owned by webmasters who represent great products. Many of these webmasters have learned fine art of targeting traffic. Nevertheless they are still not making many sales.

The problem is that their site just doesn't sell. As such, it is just wasted cyberspace. To succeed online you must learn how to write "CASH PRODUCING" text! You need to learn art of writing a killer sales letter, geared toward customers needs. Without this skill best you can do is attract clicks. You'll never convert them into customers.

Follow above steps, and you're already on your way!