Don't fool yourself. You can write a sales letter that demands people hand over their money simply by learning secrets of pros.
Following is a simple plan that if you follow, can make your sales letters hook visitors and lead them down road to whichever destination you want.
To start, write a headline that hooks visitor. If you're creating a website sales letter, this should be in bold print and first thing your visitor sees.
If you're creating a sales letter for an e-mail ad, then your subject line will be hook that grabs them and makes them open e-mail to read more.
Point blank, your headline needs to make a promise. Write your headline with guarantee that if reader invests time then they'll be rewarded with finding out how promise will work for them.
Second, you want to lead reader further into your sales letter by expanding on subject of your headline. Your first paragraph in your sales letter's body needs to further entrance reader by giving details of your promise, and outlining exactly how it's going to benefit them. So, I might write something like this:
"In next few minutes you'll discover how to gain instant access to my member's only area. Inside, you'll have instant access to fresh, up to date content, e-books, forums, and one on one consultation with marketing experts that can literally shoot your business into profit making overdrive!"
After leading them in, body of your copy should continue on with benefit after benefit directed towards reader and how it's going to help them solve a problem.