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Give different benefits that will appeal to different readers. For instance, if you're selling a book starting a home business, first benefit could be more money.
A second benefit could be addressing comfort of working from home. If money doesn't make them want to buy, then perhaps being able to saunter down hallway in their pajamas will grab them and make them find your offer irresistible.
Keep going this way. Outline every benefit, and go into detail about how it will solve their problem and improve their life.
After body, you'll want to give them a call to action. You need to tell people what you want them to do.
If goal of your sales letter is to have them visit your website, then say, "Click here now for an Amazing Discount!" Tell them specifically what you want them to do and they'll do it.
Finally, close your sales letter with a strong P.S. that outlines in short benefits they're going to receive and restate your guarantee, telling them there's no risk for them to order now. Everybody will read your P.S. that's grabbed by your headline, so you really have to make it sell hard. And make sure to give customer a link to click in P.S. in case mood strikes them.
And there you have it. My simple plan to writing a sales letter that makes you money. Use it as a guideline for everything you write. And create a sales letter for yourself that works hard to make you money.
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