Variable Data Marketing Program to Veterinarians Sold by TR Cutler, Inc

TR Cutler, Inc., nation’s largest manufacturing PR and marketing firm, has sold Veterinary Practice Marketing Division. Thomas R. Cutler, President & CEO of TR Cutler, Inc. (www.trcutlerinc.com) said that, “After serving 595 veterinary practices over past three years, we decided to accept offer of a European Veterinary Marketing Consortium based in Regensburg, Germany. We will still provide veterinary practice marketing consulting services; proprietary variable marketing data technology was core of what new buyer has acquired. Per terms of agreement we cannot disclose buyer.”

Cutler’s technology provided average veterinary practice to grow 212% in just twelve months. Cutler, who is author of Manufacturer’s Public Relations and Media Guide, as well as founder of Manufacturing Media Consortium (of 2000 journalists writing about trends in manufacturing sector), plans to develop a new affinity program for Manufacturing Associations in Q3 2005.

11 Ways to Get What You Want - Be a Clever Customer!

There is so much about 'customer service' in media these days and, well, yes, maybe things aren't what they were. But you can do more, much more as a customer, to get best results for yourself. It's in your hands...

We all want great service, whether we are buying our weekly groceries from a store, or want a billing hitch resolved at our local utilities provider. Whether it's getting our car fixed, or a great meal in a restaurant. So we can holler and complain about how poor customer service and satisfaction has become - or we can do something about it ourselves, when we have those one-to-one opportunities with a real person.

1. Be positive and confident Busy sales staff are under pressure and they like to deal with people who are clear and know what they want - then they can get on with their next customer! So perk up, do your homework and have everything ready and clear.
2. Smile - a little! By adopting a positive demeanour, making eye contact and being friendly, you will be one in twenty who is. Don't try it too much, or that will irritate too, but just nice, friendly and a little smiley will work wonders!
3. Don't Use Their Name This will vary culturally. In UK, sales people don't like to be called by their name at all. So be careful - if you know it fits wherever you live and shop, then fine - but observe and notice what is going to work and stick to it.
4. Ask for help Use words 'I wonder if you can help me' and then be clear about what you want. This links in with their emotions - ('someone needs me'!) - which is very powerful relationship-building for you
5. Match! As you give clear information about what you need from them, make positive and supportive movements and sounds that encourage them onwards. This builds rapport and makes a relationship much more likely to happen. Because people like to help, feedback indicates that is what they are doing and...they will like you - one more step forwards in getting what you want.