Variable Data Marketing Program to Veterinarians Sold by TR Cutler, IncWritten by Thomas Cutler
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TR Cutler, Inc., based in Fort Lauderdale, FL, has a staff of 38 public relations, marketing, marketing research, and SEO professionals. Thomas R. Cutler authors more than 200 feature articles per year, is spokesperson for ETO (Engineer-to-Order) Institute (www.etoinstitute.org) as well as Associate Editor of Industrial Connection (www.industrialconnection.net) and contributing editor for InMFG magazine (www.inmfg.com.) Thomas R. Cutler President & CEO TR Cutler, Inc. 954-486-7562/888-902-0300 ###
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| | 11 Ways to Get What You Want - Be a Clever Customer!Written by Martin Haworth
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Ask Something Else When they are answering your questions, ask them, once or twice, a little more about what they have told you. This shows that you have been listening and value their information. This powerfully builds bond even more between you! Open and Closed By asking some open (what, how, why, where, when, which) and some closed questions (those which only need a 'yes' or a 'no'), you will vary pressure they feel under. Being able to say 'yes' or 'no', as well as giving you lots of information, means that they get a few breaks and don't feel quite so 'interrogated'. Say Thank You At end of their answers, whether you have reached a satisfactory conclusion or not, thank them for their help - make them feel valued. Invest It's great to invest time in spending a little time in 'chat' mode with your sales person. If they have time - you have to judge from their manner, whether they are in mood to spend time with you. It varies from person to person, time of day and location. But it's worth being aware of. Part Well At very end of transaction, make sure that you add a smiley 'thank you' to mix. Selling stuff all day is tough in itself, without all extra clutter that sales people have to do for their organisation. So by 'making their day' you will be creating a relationship which will be valuable to you for years to come. And For Exceptional Cases Make sure that you are aware of their name, and write and tell their boss - better, their head office. This may or may not do you any financial benefit, but hey, it sure will make you feel great that you have 'made someone's day' by telling rest of their organisation about them!Being smart as a customer can get you benefits that you never expected. Being an awkward, 'clever' or downright obnoxious customer will never help you. By using these tips, you will receive more than you might expect, not every time maybe, but sometimes - and that has got to be a win.
© 2005 Martin Haworth is a Business and Management Coach. He works worldwide, mainly by phone, with small business owners, managers and corporate leaders. He has hundreds of hints, tips and ideas at his website, www.coaching-businesses-to-success.com. (Note to editors. Feel free to use this article, wherever you think it might be of value - with a live link if you can).
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