Choosing correct materials can make difference between success and failure of your marketing campaign.

Postcards are visually appealing and one of most affordable means to market your products and services.

What makes an image smarter marketing post card different from all other direct mail pieces and postcards that flood our mailboxes each week?

They are high quality, powerful marketing tools that peak curiosity and evoke a response from prospect.

What Is Image Marketing?

Image marketing isn’t new. It’s been around for decades.

Many of top corporations around world use image marketing every day.

RE/MAX uses “Nobody Sells Real Estate Like RE/MAX”.

The RE/MAX balloon magically enables realtor to personally deliver good news regardless of where client may be.

This is a wonderful example of image marketing. These ads make evoke a feeling of trust. The message; RE/MAX goes all out to deliver top quality service to it's clients.

Nike’s “Just Do It” brought them millions in revenue.

Remember Allstate’s slogan “You’re In Good Hands With Allstate”…

These are not mere words. They are powerful, image marketing tools that evoke an emotion. Using postcards to deliver your message is one of most affordable ways in which you can use image marketing. Realtors have been marketing with postcards for years. They use them because they get results.

What are Image Smarter Post Cards?

Image smarter postcards are high gloss, laminated, full color postcards, printed on high quality card stock which relay a message that stirs and emotion or causes a response in recipient.

They deliver your message in a crisp, vibrant manner making it more appealing to prospect. An image smarter post card will:

The quality of your logo can mean difference between success or failure. It can be that simple!

Trademarks and Logos make up most international language in world. An excellent logo can cross many barriers and provide your organization with a means of delivering to your customers an unequivocal and uniform message.

Every successful company has its own "personality," and just as human personalities are complex, so too is your company's personality. A successful logo is a means of condensing a complex reality into a single, simple statement, one that can be controlled, modified, developed and matured over time.

Your logo needs to be much more than just a distinguishing mark for your company. It must be an indication of quality, value, and reliability.

Does your logo do these things successfully?:

• IDENTIFY your company, product, or service.

• DIFFERENTIATE it from mass of other similar companies.

• COMMUNICATE information as to your products value and quality.

• ADD VALUE by causing you to provide a quality service in order to maintain your company's reputation.

• REPRESENT potentially valuable assets. When people see your logo, can they tell by design that your product or service is of high quality.

If your logo doesn't do these things, then you might need to update it, possibly seeking professional advice.

Is your logo design really that important?

It is extremely important! Your logo is a part of foundation on which you build your brand. Especially since recent explosion of Internet businesses, but even before that, consumers have an overwhelming variety of choices. Chances are that whatever you are selling, there is something similar to it available. Chances are there is someone in direct competition with you right now. Yes, there are very few products that are shielded from direct competition because of a patent or for some other reason.

It is because of this that much of your efforts in marketing and branding should be concentrated on building a distinctive and differentiated "brand personality" for your company.