The biggest asset of an image smarter postcard - your message is instantaneous!

No need for recipient to have to open an envelope.

Your message is right there in front of her nose.

Both sides of postcard contain a call to action and both sides are readily available.

Image Is Important.

First impressions mean everything in business world. Add to this importance of standing out from your competition and you see need to use image marketing.

Incorporating image smarter marketing materials into your marketing campaign is more affordable than you may think and will reap you many rewards.

These powerful marketing materials relay will reflect a more dynamic, successful company image in eyes of your prospects.

Don’t settle for what I call “Cookie Cutter” marketing.

Many business owners fall prey to this form of advertising.

Simply put, they use same types of ads and materials they see their competition using. Wrong, wrong, wrong!

Wake up and smell coffee!

You need to stand out from your competition and be recognized for products and services you offer. You need to use marketing materials that are appealing and evoke an emotion in your prospects. You want your postcards to peak their curiosity.

Simply put, you need to send image smarter marketing materials that are designed to GRAB your prospects attention.

Affordable and practical, these easily customized marketing wonders are one of most reliable means by which you can skyrocket your business through increased sales and referrals. The proof is in pudding. Try it yourself by including image smarter post cards in your marketing campaign today and start working smarter, not harder.

Once you do, you will never use any other type of marketing again.

Image marketing – it works!

And what is foundation for their brands?

It is their powerful Logos!

Your logo is means by which you can distinguish your products and services and therefore serve both your needs and needs of your customers.

Ok, so what are TOP 5 components that make up an excellent logo?

1) Long lasting style.

It is often tempting to adopt a design that looks really cool at time but that can become outdated very quickly. This leads to logo being constantly changed. Your logo designer should resist urge to change your logo unless it is really necessary. It is only after consumers frequently see your logo that people may start to notice it. (Sometimes this is after you are already bored with it)

2) Distinctiveness.

It is interesting to note that many new companies adopt logo styles that are very similar to everyone else's. Don't go overboard though, your designer should be sensitive to cultural norms. A really wacko design wouldn't do well in funeral home. However, you should still seek distinctiveness.

3) Appealing to consumers.

Your logo must be appealing to those who aren't affiliated with your company. This means you must test your logo. Show it to your customers and see what they think. Ask them what emotions it evokes in them.

4) Conveys right image.

What image are you trying to get across to your customers? Corporate? Upscale? Franchise looking?

5) Legibility

No matter what you do, if people don't understand your logo, then it will be ineffective. Who are you trying to target? Where are you going to be displaying your logo other than your web site? Will it be on your letterhead, business cards, auto signs? Does your logo put out same message no matter where it is displayed.

In conclusion, your logo is central to your company's "personality". Even if your company has a great personality, if your logo doesn't convey that, then people may get wrong idea and never do business with you. Within your logo and company name is held all of your investments, because it is this clear, identifiable aspect of your brand that consumer uses in selecting your company or purchasing your products.

The author, Nathan Cain has more ideas that will help your business marketing efforts.