Let me explain.

The three types of promotion are Junk, Active and Passive promotions.

JUNK PROMOTIONS ARE MONEY PITS

Junk promotions are those that seem to produce results, but by their very nature are really only illusionary promotions.

For example, let me begin with FFA (Free For All) pages. You might find yourself subscribing to a submission program that tricks you into believing you are submitting your links to tens of thousands search engines.

According to Open Directory website, they have only approved 1705 search engines and directories for inclusion in their database (http://dmoz.org/Computers/Internet/Searching/).

I like using DMOZ directory as an example because submitted links are tested by human beings with integrity, for honesty used in site description. Search Engine Watch and other search watchers tend to show fewer than these 1705 engines, primarily because a lot of engines provide very little value.

Yes, you can submit your URL to a FFA page, but FFA’s usually only permit 100 or 1000 links on their page at any one time. So, if ten thousand people are submitting a link to an FFA page on a daily basis, then average life of your link is between seven minutes and 144 minutes. I suspect actual number of submitters is much higher and results are much worse. Given that few people surf FFA pages, chances of your submission being of any real value is practically nill!

Most of people telling you that you can submit your site to tens of thousands of search engines are truly only submitting your site to FFA pages! Beware of false promises.

Promotion products are every day items that are printed with your company logo, slogan, web site address, or any other message you want to promote. The first thing that comes to most people’s minds are printed t-shirts… but there are many other items you can use to make your company stand out from crowd.

The following are eight simple ways you can use promotional products on Internet.

Promote Your Company's Website

This is first thing that comes to most people’s minds when they think of how they should use promotional products. But some people over look this. Every item you choose to promote your business should include your web site address on it.

Find Promotional Items That Fit Your Niche

You can always find certain items that will compliment your type of business - items that you know your customers will use often! For Example: If you sell bicycles, it would be a good idea to include a free water bottle that has your logo on it every time someone purchases a bicycle. If you have an online drug store, you could give away pill organizers with your sites name and web address printed on them.

Free Contests and Drawings

A great way to get more people to sign up for your newsletter is to hold monthly, weekly, or daily contest drawings. The winner of drawing would receive a promotional product with your URL on it. Since everyone loves to win stuff, more people would be willing to give you their email address. And if you make product something that relates to your business, people who sign up are more likely to be targeted.

Motivate Customer to Buy More

You can use promotional products to entice your customers to buy more products than they normally would have. How? By bundling multiple products a long with a promotional item. For example, instead of your customer buying 1 ebook, you also offer them a package deal of two ebooks and a free promotional item.